Directory of the College of Ag Sciences Marketing and Communications unit at Penn State.

  • Art Director

Areas of Expertise

  • Art direction
  • Project management
  • Accessibility
  • Adobe creative suite
  • Graphic design
  • Book design
  • Brand identity
  • Typography

Jennifer Bair is an Art Director with the Agricultural Science’s creative team. As an Art Director, Jen works closely with educators, staff, and fellow designers and copywriters to produce marketing, educational, and training materials for both the College and Penn State Extension.

  • Part-Time Customer Service Representative
  • Team Marketing Coordinator

Courtney is a marketing coordinator for the program teams within the Penn State Extension Animal Systems Unit, as well as the EEVB Unit.

  • Salesforce CRM Business Analyst

Areas of Expertise

  • Salesforce Administration (Configuration, Data Management, Security)
  • Salesforce Certified Administrator
  • Salesforce Trailhead Mountaineer with 26 badges
  • Business Process Automation
  • Project and Program Management
  • End User Training

Becky Berger is a Salesforce CRM Business Analyst for the Penn State Extension CRM Team.

  • Copywriter

Areas of Expertise

  • Copywriting
  • Editing
  • Content Strategy
  • Marketing Strategy
  • Brand Management
  • Public Relations
  • Digital Marketing

Kim crafts marketing copy for print and digital media as a member of the Creative Services team, serving the college, Penn State Extension, and the Creamery.

  • College Marketing Coordinator

Areas of Expertise

  • Market research
  • Content creation
  • Digital marketing
  • Print publications
  • Event networking
  • Marketing Strategy Specialist

Areas of Expertise

  • B2B Marketing and Sales Development
  • Marketing strategy
  • Project management
  • Content Marketing

Hillary is a Marketing Strategy Specialist focused on developing products and marketing strategy for the Penn State Extension Animal Systems Unit, which includes the dairy, livestock, poultry and Equine teams, as well as the EEVB Unit, which includes the Energy, Leadership and Community Vitality, Business, Entrepreneurship and Economic Development, and New and Beginning Farmer teams. 

  • Marketing Strategist

Areas of Expertise

  • Marketing Strategy
  • Project Management
  • Brand Development
  • B2B Marketing

Megan is a Marketing Strategist with Penn State Extension where she enjoys developing product and marketing strategies for the Horticulture Unit, working directly with the following teams: Green Industry; Master Gardeners; Tree Fruit; Vegetable, Small Fruit, and Pollinators; Mushroom; and Grape and Enology.  

  • Customer Service Lead

Areas of Expertise

  • Team Leadership
  • Customer Service
  • Product/Service Knowledge

Jennie is the lead of the customer service group, which provides customer support for event registrations, website orders, website technical support, digital product access, as well as general Extension support questions and call routing. 

  • Customer Service Representative

Areas of Expertise

  • Customer Support
  • Troubleshooting/ Problem Solving
  • Able to use multiple systems: Cvent, Magento 2, Salesforce and Workfront

Tina Cutler is a Customer Service Representative at Penn State Extension, where she utilizes her 25+ years of customer service experience to help individuals and groups register for events, online courses, webinars and order publications. She is able to utilize her troubleshooting and problem-solving skills to help solve issues that customers have and collaborate with the appropriate team such as the Cvent, Digital Education, Web team, Pest Education in order to find solutions. 

  • Editor

Areas of Expertise

  • Copyediting
  • Developmental editing
  • Proofreading
  • Chicago style
  • Scientific research
  • Adobe Acrobat

Brittany is an editor with the Creative Services team. In this role, she edits and proofreads short-form and long-form educational publications and marketing materials for the College of Agricultural Sciences and Penn State Extension.

  • Associate Director of Communications
  • Director of Marketing and Digital Education

Areas of Expertise

  • Business Strategy, Analysis, and Operations
  • Marketing Strategy and Operations
  • Marketing Technology
  • Digital Strategy and Learning Solutions

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

  • Senior Public Relations Specialist/News Editor

Areas of Expertise

  • Writing/editing
  • AP news style
  • Media relations

Chuck Gill is a senior public relations specialist for the College of Agricultural Sciences, where he deploys decades of news, media relations and public relations experience to position the college's research, extension and teaching programs with stakeholders and the public. He is the college's primary media relations contact and news editor.

  • Part-Time Marketing Specialist

Areas of Expertise

  • Adobe Creative Suite
  • Vector Illustration
  • Hand-Lettering and Custom Type
  • Branding and Logo Design
  • Custom Apparel Design

Spencer is Part-Time Marketing Specialist focused on creating Educational publications for the Penn State Extension team. 

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Client Communication
  • Social Media

Lauren is a Marketing Strategy Specialist focused on the success of the College of Agricultural Sciences and Berkey Creamery.

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Email Marketing
  • Social Media
  • Web Development
  • Project Management
  • Production Coordination

Colleen Heckard is the Team Marketing Coordinator for Horticulture working directly with the Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology Teams.  

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Budget Optimization
  • Project Management
  • Business Development
  • Public Relations

Areas of Focus

Penn State Extension, Program Units:

  • Agronomy and Natural Resources
  • Assistant Director of Creative Services

Areas of Expertise

  • Creative strategy and operations
  • Team building
  • Content creation
  • Brand development
  • Project management

Kelly manages a team of writers, editors, graphic designers, and photographers for the College of Agricultural Sciences and Penn State Extension.

  • Assistant Director of Marketing Strategy

Areas of Expertise

  • Marketing strategy
  • Product development
  • Content marketing
  • Public relations
  • Digital marketing

Megan oversees the marketing strategy team dedicated to the College of Agricultural Sciences Research and Penn State Extension. She focuses on ensuring the strategic development of marketing solutions for both areas as well as product development for Extension.

  • 4-H Enrollment CRM Administrator

Areas of Expertise

  • 4-H Science
  • Youth Development/4-H
  • Marketing Automation Manager

Areas of Expertise

  • Marketing Automation
  • Marketing Cloud
  • Copywriting
  • Email Marketing
  • Audience Segmentation
  • Email Analytics

Charlie focuses on executing email marketing campaigns and works closely with marketing strategy specialists, TMCs, and event management specialists to understand and execute the goals for these campaigns. Charlie also administers Extension's Marketing Cloud platform and works closely with the team to ensure email best practices are followed, and also closely monitors, shares, and interprets email analytics for all Marketing Cloud sends.

  • Assistant Director of Marketing Strategy

Tina oversees marketing strategy for the College. She is the primary contact for initiating marketing and communications consults, campaigns, and projects for college and department efforts in undergraduate education, alumni relations, development, graduate education, and more.

  • Event Registration System & Operations Manager

Areas of Expertise

  • Cvent Account Administrator Certification
  • Cvent Event Management Professional - Advanced Certification
  • Cvent Event Registration Site Creation
  • Event and Registration Management
  • Event Logistics and Planning

Darlene oversees the event management system and team operations for non-credit events offered by Penn State Extension. With a team of certified event management professionals, she works closely with Extension teams to develop registration websites, as well as instill best practices, conduct training, and provide support in the areas of event registration management, reporting and analysis, and marketing.

  • Editor

Areas of Expertise

  • Editing for print and web
  • Project management
  • Adobe Creative Suite
  • Microsoft Office
  • Plone, HTML
  • Salesforce Developer

Areas of Expertise

  • Salesforce Developer since April 2016
  • Salesforce Certified Platform Developer I
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Administrator
  • Salesforce Trailhead Ranger with 130 badges and counting
  • SOAP and REST Web Service Integrations
  • Business Process Automation
  • Apex, Visualforce, and Lightning development in the Salesforce environment

Zach has eight years of experience working as a Salesforce Developer and seven years as a Business Analyst.

  • Social Media Manager

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Brand Development
  • Content Development
  • Digital Marketing
  • Public Relations
  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Communications
  • Project Management

Maria is a Team Marketing Coordinator for Pennsylvania 4-H. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

  • Graphic Designer

Areas of Expertise

  • Adobe Creative Suite
  • Brand Identity and Advertising
  • Print and Digital Design
  • Photo Editing
  • Video Storyboards
  • PDF Accessibility

Michele Lauriha is a graphic designer with the Creative Services team in the Penn State College of Agricultural Sciences. She works closely with the creative team to create marketing and educational materials for both the college and Penn State Extension.

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Content Marketing
  • Digital Marketing
  • Event Management
  • Graphic Design Specialist Intermediate Professional - Full Time

Areas of Expertise

  • Adobe Creative Suite
  • Social Media
  • Illustration
  • Typography

Braden Lee is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. He works closely with the creative team, academics, and other stakeholders to create marketing and educational materials, from concept to execution, for the college, the Creamery, and Penn State Extension.

  • E-commerce Web Specialist

Areas of Expertise

  • Magento
  • Plone
  • Qualtrics
  • Adobe Photoshop
  • HTML
  • CSS

Joe is a web specialist for the College of Agricultural Sciences, his main focus is managing the e-commerce aspects of the Berkey Creamery and Penn State Extension.

  • Part-Time Multimedia Specialist, Web Content Editor
  • Art Director

Areas of Expertise

  • Art Direction
  • Adobe Creative Suite
  • Project Management
  • Brand Identity
  • Typography
  • Layout and Print Design
  • Digital Design

Andrea is an Art Director who works closely with educators, staff, designers, editors, and copywriters to produce marketing materials for Penn State Extension.

  • Penn State Extension Writer (Marketing Communications Specialist)
  • Event Management Specialist

Areas of Expertise

  • Certified in Cvent Event Management
  • Expertise in Event Planning
  • Proficient in Executing Event Development
  • Specialized in Event Logistics and Planning

Ashley, holding certification as an Event Management Specialist with four years of experience on the Cvent team, collaborates closely with her colleagues to effectively create and oversee event registration sites for Penn State Extension within the College of Agricultural Sciences.

  • Spotted Lanternfly Call Center Team Lead
  • Customer Service Representative

Areas of Expertise

  • Team Leadership
  • Customer Service
  • Spotted Lanternfly
  • Team Marketing Coordinator

Areas of Expertise

  • Public Relations, project management

Joslyn Neiderer is the Team Marketing Coordinator for the Food Family and Health and Food Safety and Quality teams at Penn State Extension. In this role, Joslyn is charged with managing day-to-day marketing tasks for the teams, including but not limited to project management, distributing press releases, and placing social media ads.

  • Assistant Director of Web Strategy and Operations

Areas of Expertise

  • Business analysis
  • Digital strategy
  • E-commerce
  • System integration
  • User experience

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive websites for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

  • Digital Marketing and Analytics Manager

Areas of Expertise

  • Marketing Strategy And Operations
  • Digital Advertising
  • Enrollment Marketing
  • Social Media
  • Marketing Analytics And Reporting

Sarah Pauley is the Digital Marketing & Analytics Manager for the College of Agricultural Sciences and Penn State Extension. She oversees digital and social media strategies, with a focus of growing engagement and increasing ROI.

  • Administrative Coordinator

Jennifer's primary responsibility is to support the Director of Marketing Strategy and Digital Education as well as the team leaders and staff of those departments. This includes management and coordination of budgets, processing expenses, creation of financial and operational reports, vendor contracts and agreements, calendar management, Simba and Concur reporting, logistics for meetings and interviews, as well as various other support roles for the department.

  • User Experience Specialist

Areas of Expertise

  • User Experience
  • Usability Testing
  • Information Architecture
  • Adobe Creative Suite

Kelly is a user experience specialist focused on improving the user experience of the college's digital assets, including websites for the college, Extension and Creamery. 

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Digital Marketing
  • Event Promotion
  • Project Management

Emily Reid is Team Marketing Coordinator for the Penn State Extension Agronomy and Natural Resources Unit, which includes the Farm Safety, Field and Forage Crops, Forestry, Master Watershed Stewards, Pesticide Safety Education, Urban and Community Forestry, and Water Resources program teams.

  • Marketing Strategy Specialist

Areas of Expertise

  • Adult and youth non-formal education and coaching
  • Agriculture sciences
  • Project management
  • Digital and print design
  • Videography

Andrea is the marketing strategy specialist focused on developing product and marketing strategy for the Penn State Extension 4-H unit. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

  • Part-Time Marketing/Communications Specialist

Brian Ringo is a part-time graphic designer working with Creative Services. He collaborates closely with Penn State Extension teams to create educational materials. With 12 years of experience, Brian is proficient in various Adobe programs for both print and digital design.

  • Assistant Director of Digital Education - Non-Credit

Areas of Expertise

  • Team leadership and strategy
  • Online learning and pedagogy
  • Curriculum development
  • Team development and facilitation
  • Technical writing and editing
  • Video production
  • Project management
  • Digital copyright
  • Digital accessibility

Rebecca Rumbel develops learning strategies for videos and online courses. She also focuses on the Digital Education Team’s project management, development processes, video production, and quality control.

  • Copywriter

Areas of Expertise

  • Copywriting
  • Editing
  • Creative ideation
  • Creative leadership/teamwork
  • Branding
  • Public Relations
  • Digital Marketing
  • Spanish/English Translation

Ted is a copywriter for print, digital, and broadcast media on the Creative Services team. 

Ted brings decades of experience telling brand stories that boost enrollment, win elections, champion causes, and increase sales. 

Ted read the great books at St. John's College in Santa Fe and finished his undergraduate degree at the University of New Mexico. He spent nearly twenty years in San Antonio, TX as both a freelance and agency copywriter, crafting original copy across platforms and adapting Spanish language copy for the general market. 

Ted tries to farm on twenty five acres outside State College along with his wife and kids. He is a decorated combat veteran and serves as an officer in the United States Army Reserve.

  • Programmer/Analyst

Areas of Expertise

  • Plone
  • Zope
  • Python
  • Linux
  • HTML
  • CSS

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

  • Senior Salesforce Administrator, Data Quality and Reporting Analyst

Areas of Expertise

  • Certified Salesforce Administrator
  • Certified Salesforce Advanced Administrator
  • Project Management
  • Advanced Reporting and Data Analysis
  • Marketing Strategy
  • Graphic Designer

Areas of Expertise

  • Marketing/Advertising
  • Page Layout
  • Typography
  • Adobe CS

Jenny Walker is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. She works closely with the creative team, academics, students and other stakeholders to create marketing and educational materials, from concept to execution, for both the college and Penn State Extension.

  • Project Manager

Areas of Expertise

  • Project Management
  • Business Strategy
  • Workfront
  • Conflict Management

Emmi Welteroth, an accomplished project manager at the College of Agricultural Sciences, brings over six years of dedicate experience in project management to her role. Collaborating with the Marketing and Digital Education units, Emmi lends technical expertise in the process of planning and executing diverse projects. With a keen attention to detail and strategic foresight, Emmi monitors a wide array of projects, initiatives, and requests to ensure a seamless execution of work within the unit. Emmi also administers Workfront, the project management system leveraged within the Marketing and Digital Education Units, onboarding and training users and ensuring the system stays operational.

  • Part-Time Graphic Designer

Areas of Expertise

  • Adobe Creative Suite
  • Marketing and Advertising
  • Layout and Print Design
  • Typography

Christina is a part-time designer with the Creative Services team in the Penn State College of Agricultural Sciences. She brings both agency and publisher experience to her work in extension marketing.

  • Director, College Relations and Communications
  • Web Coordinator

Areas of Expertise

  • HTML
  • Plone
  • Web Editing
  • Web Support
  • Web Training

Mary is a member of the web team. She oversees training for Plone, provides web support, and works on web projects.

  • Assistant Director of CRM Strategy and Operations

Areas of Expertise

  • Salesforce.com (Architecture, Administration, Security) - 15 years+ experience
  • Salesforce.com Certified Platform Developer I
  • Salesforce.com Certified Advanced Administrator
  • Salesforce.com Certified Platform App Builder
  • Salesforce.com Certified Sales Cloud Consultant
  • Salesforce.com Certified Administrator
  • Salesforce.com Certified Email Marketing Specialist
  • SOAP and REST Web Service Integrations
  • Marketing Automation
  • Business Process Automation

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com, HandsOn Connect and Zsuite) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Annual reports
  • Art direction and design
  • Brand management and compliance
  • Exhibits and displays
  • Package design
  • Print production

Jonathan works directly with marketing strategists, copywriters, and designers to create effective solutions for print, display graphics, and social media. He guides visual communications for college relations, undergraduate education, and the Berkey Creamery.