Charlie Hullihen

Charlie Hullihen

  • Marketing Automation Manager
301A Ag Admin Building
University Park, PA 16802

Areas of Expertise

  • Marketing Automation
  • Marketing Cloud
  • Copywriting
  • Email Marketing
  • Audience Segmentation
  • Email Analytics


  • Indiana University of Pennsylvania, B.A. English, 2011
  • Salesforce Marketing Cloud Specialist Certification, 2021

Charlie is a marketing automation manager with over 13 years of marketing experience. He focuses on executing email marketing campaigns and works closely with marketing strategy specialists, TMCs, and event management specialists to understand and execute the goals for these campaigns. Charlie also administers Extension's Marketing Cloud platform and works closely with the team to ensure email best practices are followed, and also closely monitors, shares, and interprets email analytics for all Marketing Cloud sends.

Prior to Penn State, Charlie spent 4 years working at a small marketing firm in Altoona, Pennsylvania. There he worked with nonprofits where he developed skills in project management, copywriting, and email marketing. He received his bachelor's degree from the Indiana University of Pennsylvania.

In his free time, Charlie enjoys playing the drums, making pizza, and inline skating.