Charlie Hullihen
- Marketing Automation Manager
- Email ceh41@psu.edu
- Pronouns He/Him
Areas of Expertise
- Marketing Automation
- Marketing Cloud
- Copywriting
- Email Marketing
- Audience Segmentation
- Email Analytics
Education
- Indiana University of Pennsylvania, B.A. English, 2011
- Salesforce Marketing Cloud Specialist Certification, 2021
- Salesforce Marketing Cloud Administrator Certification, 2024
Charlie is a marketing automation manager with over 13 years of marketing experience. He focuses on executing email marketing campaigns and works closely with marketing strategy specialists, TMCs, and event management specialists to understand and execute the goals for these campaigns. Charlie also administers Extension's Marketing Cloud platform and works closely with the team to ensure email best practices are followed, and also closely monitors, shares, and interprets email analytics for all Marketing Cloud sends.
Prior to Penn State, Charlie spent 4 years working at a small marketing firm in Altoona, Pennsylvania. There he worked with nonprofits where he developed skills in project management, copywriting, and email marketing. He received his bachelor's degree from the Indiana University of Pennsylvania.
In his free time, Charlie enjoys playing the drums, making pizza, and inline skating.