Sarah Pauley

Sarah Pauley

  • Digital Marketing and Analytics Manager

Areas of Expertise

  • Marketing Strategy And Operations
  • Digital Advertising
  • Enrollment Marketing
  • Social Media
  • Marketing Analytics And Reporting


  • Master of Science in Digital Marketing, Northern Illinois University
  • Bachelor of Arts in English, Chadron State College

Sarah has worked in higher ed marketing for over 15 years and brings best practices and expertise to digital marketing strategies. She works closely with the marketing, creative, and web teams to develop and analyze digital and social media efforts.

Prior to Penn State, Sarah worked at Georgia State University, as well as a marketing agency, where she created successful digital marketing and social media plans for colleges across the country. She has presented at numerous conferences and served as a judge for the American Marketing Association’s Collegiate finals.

Originally from Michigan, Sarah graduated from Northern Illinois University with a Master’s degree in Digital Marketing and Chadron State College with a BA in English.