The Web Strategy and E-Commerce Team develops strategic solutions to meet the online communication and e-commerce needs of the College of Agricultural Sciences and Penn State Extension.
Areas of Expertise
We provide strategy, best practices, training, and support in the following:
- Website strategy and development
- E-Commerce strategy and operations
- Content management, formatting, and accessibility
- Information architecture and usability
- User experience testing and optimization
- Search engine optimization
- Web, e-commerce, and marketing analytics
Technology We Support
Our team directly supports the following technology platforms:
- Plone Content Management System
- Magento E-Commerce Platform
On a daily basis, we also integrate closely with and support the following systems:
- Salesforce CRM
- Salesforce Marketing Cloud
- edX - Learning Management System
- Cvent - Registration Platform
- ImageRelay - Digital Asset Management
- Social Media Platforms - YouTube, Facebook, Twitter, Instagram, LinkedIn
Training and Resources
In support of decentralized web content management (using Plone), we offer training and best practice guidelines on:
- Basics of managing website content using Plone
- Posting events and news
- Establishing Faculty research or lab websites
- Publishing a product for the Extension website
Find detailed guidelines and best practices for using Plone in our online how-to guide.
