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Web Strategy and E-Commerce

The Web Strategy and E-Commerce Team develops strategic solutions to meet the online communication and e-commerce needs of the College of Agricultural Sciences and Penn State Extension.

Areas of Expertise

We provide strategy, best practices, training, and support in the following:

  • Website strategy and development
  • Information architecture and usability
  • User experience testing and optimization
  • Search engine optimization
  • Content management, formatting and accessibility
  • Google Analytics
  • E-Commerce product delivery and analysis

Technology We Support

Our team directly supports the following technology platforms:

  • Plone Content Management System
  • Magento E-Commerce Platform
On a daily basis, we also integrate closely with and support the following systems:
  • Salesforce CRM
  • Salesforce Marketing Cloud
  • edX - Learning Management System
  • Cvent - Registration Platform
  • ImageRelay - Digital Asset Management
  • Social Media Platforms - YouTube, Facebook, Twitter, Instagram, Google+, LinkedIn

Training and Resources

In support of decentralized web content management (using Plone), we offer training and best practice guidelines on:

  • Basics of managing website content using Plone
  • Posting events and news
  • Establishing Faculty research or lab websites
  • Sending a newsletter by email
  • Publishing a product for the Extension website

Find detailed guidelines and best practices for using Plone in our online how-to guide.