Directory of the College of Ag Sciences Marketing and Communications unit at Penn State.

  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Book design
  • Brand identity
  • Typography

Jennifer Bair is an Art Director with the Agricultural Science’s creative team. As an Art Director, Jen works closely with educators, staff, and fellow designers and copywriters to produce marketing, educational, and training materials for both the College and Penn State Extension.

  • Part-Time Customer Service Representative
  • Team Marketing Coordinator

Courtney is a marketing coordinator for the program teams within the Penn State Extension Animal Systems Unit, as well as the EEVB Unit.

  • Copywriter

Areas of Expertise

  • Copywriting
  • Editing
  • Content Strategy
  • Marketing Strategy
  • Brand Management
  • Public Relations
  • Digital Marketing

Kim crafts marketing copy for print and digital media as a member of the Creative Services team, serving the college, Penn State Extension, and the Creamery.

  • Marketing Strategy Specialist

Areas of Expertise

  • B2B Marketing and Sales Development
  • Marketing strategy
  • Project management
  • Content Marketing

Hillary is a Marketing Strategy Specialist focused on developing products and marketing strategy for the Penn State Extension Animal Systems Unit, which includes the dairy, livestock, poultry and Equine teams, as well as the EEVB Unit, which includes the Energy, Leadership and Community Vitality, Business, Entrepreneurship and Economic Development, and New and Beginning Farmer teams. 

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Brand Development
  • B2B Marketing

Megan is a Marketing Strategy Specialist with Penn State Extension where she enjoys developing product and marketing strategies for the Horticulture Unit, working directly with the following teams: Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology.  

  • Customer Service Lead

Areas of Expertise

  • Team Leadership
  • Customer Service
  • Product/Service Knowledge

Jennie is the lead of the customer service group, which provides customer support for event registrations, website orders, website technical support, digital product access, as well as general Extension support questions and call routing. 

  • Customer Service Representative

Tina Cutler is a Customer Service Representative at Penn State Extension, where she utilizes her 25+ years of customer service experience to help individuals and groups register/ order events, online courses, webinars and publications.

  • Associate Director of Communications
  • Director of Marketing and Digital Education

Areas of Expertise

  • Business Strategy, Analysis, and Operations
  • Marketing Strategy and Operations
  • Marketing Technology
  • Digital Strategy and Learning Solutions

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

  • Senior Public Relations Specialist/News Editor

Areas of Expertise

  • Writing/editing
  • AP news style
  • Media relations

Chuck Gill is a senior public relations specialist for the College of Agricultural Sciences, where he deploys decades of news, media relations and public relations experience to position the college's research, extension and teaching programs with stakeholders and the public. He is the college's primary media relations contact and news editor.

  • Part-Time Marketing Specialist

Areas of Expertise

  • Adobe Creative Suite
  • Vector Illustration
  • Hand-Lettering and Custom Type
  • Branding and Logo Design
  • Custom Apparel Design

Spencer is Part-Time Marketing Specialist focused on creating Educational publications for the Penn State Extension team. 

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Client Communication
  • Social Media

Lauren is a Marketing Strategy Specialist focused on the success of the College of Agricultural Sciences and Berkey Creamery.

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Email Marketing
  • Social Media
  • Web Development
  • Project Management
  • Production Coordination

Colleen Heckard is the Team Marketing Coordinator for Horticulture working directly with the Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology Teams.  

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Budget Optimization
  • Project Management
  • Business Development
  • Public Relations

Areas of Focus

Penn State Extension, Program Units:

  • Agronomy and Natural Resources
  • Assistant Director of Creative Services

Areas of Expertise

  • Creative strategy and operations
  • Team building
  • Content creation
  • Brand development
  • Project management

Kelly manages a team of writers, editors, graphic designers, and photographers for the College of Agricultural Sciences and Penn State Extension.

  • Assistant Director of Marketing Strategy

Areas of Expertise

  • Marketing strategy
  • Product development
  • Content marketing
  • Public relations
  • Digital marketing

Megan oversees the marketing strategy team dedicated to the College of Agricultural Sciences Research and Penn State Extension. She focuses on ensuring the strategic development of marketing solutions for both areas as well as product development for Extension.

  • 4-H Enrollment CRM Administrator

Areas of Expertise

  • 4-H Science
  • Youth Development/4-H
  • Marketing Automation Manager

Areas of Expertise

  • Marketing Automation
  • Email Marketing
  • Copywriting

Charlie works closely with the marketing team to understand campaign goals and identify implementation solutions for campaign plans.

  • Assistant Director of Marketing Strategy

Tina oversees marketing strategy for the College. She is the primary contact for initiating marketing and communications consults, campaigns, and projects for college and department efforts in undergraduate education, alumni relations, development, graduate education, and more.

  • Event Registration System & Operations Manager

Areas of Expertise

  • Cvent Account Administrator Certification
  • Cvent Event Management Professional - Advanced Certification
  • Cvent Event Registration Site Creation
  • Event and Registration Management
  • Event Logistics and Planning

Darlene oversees the event management system and team operations for non-credit events offered by Penn State Extension. With a team of certified event management professionals, she works closely with Extension teams to develop registration websites, as well as instill best practices, conduct training, and provide support in the areas of event registration management, reporting and analysis, and marketing.

  • Editor

Areas of Expertise

  • Editing for print and web
  • Adobe Creative Suite
  • HTML
  • Plone
  • Salesforce Developer

Areas of Expertise

  • Salesforce.com Certified Platform Developer I
  • Salesforce.com Certified Platform App Builder
  • Salesforce.com Certified Administrator
  • SOAP and REST Web Service Integrations
  • Business Process Automation
  • Apex, Visualforce, and Lightning development in the Salesforce environment

Zach works collaboratively with the Salesforce/CRM software team to create custom, scalable processes for Penn State Extension.

  • Social Media Manager

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Brand Development
  • Content Development
  • Digital Marketing
  • Public Relations
  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Communications
  • Project Management

Maria is a Team Marketing Coordinator for Pennsylvania 4-H. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

  • Graphic Designer

Areas of Expertise

  • Adobe Creative Suite
  • Brand Identity and Advertising
  • Print and Digital Design
  • Photo Editing

Michele Lauriha is a graphic designer with the Creative Services team in the Penn State College of Agricultural Sciences. She works closely with the creative team to create marketing and educational materials for both the college and Penn State Extension.

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Content Marketing
  • Digital Marketing
  • Event Management
  • Graphic Design Specialist, part-time

Areas of Expertise

  • Adobe Creative Suite
  • Social Media
  • Illustration
  • Typography

Braden Lee is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. He works closely with the creative team, academics, and other stakeholders to create marketing and educational materials, from concept to execution, for the college, the Creamery, and Penn State Extension.

  • E-commerce Web Specialist

Areas of Expertise

  • Magento
  • Plone
  • Adobe Photoshop
  • HTML
  • CSS

Joe is a web specialist for the College of Agricultural Sciences, his main focus is managing the e-commerce aspects of the Berkey Creamery and Penn State Extension.

  • Part-Time Multimedia Specialist, Web Content Editor
  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Brand Identity
  • Typography
  • Layout and Print Design
  • Digital Design

Andrea is an Art Director who works closely with educators, staff, and fellow designers and copywriters to produce marketing materials for both the College and Penn State Extension.

  • Penn State Extension Writer (Marketing Communications Specialist)
  • Event Management Specialist

Areas of Expertise

  • Cvent Event Management Certified
  • Cvent Registration Site Creation and Management
  • Event Logistics and Planning

Ashley is a certified Event Management Specialist on the Cvent team with 3 years of experience. She works closely with her team to efficiently develop and manage event registration sites for Penn State Extension in the College of Agricultural Sciences. Ashley graduated from Penn State University in 2017 with a degree in Radiological Sciences.

  • Spotted Lanternfly Call Center Team Lead
  • Customer Service Representative
  • Team Marketing Coordinator

Areas of Expertise

  • Public Relations, project management

Joslyn Neiderer is the Team Marketing Coordinator for the Food Family and Health and Food Safety and Quality teams at Penn State Extension. In this role, Joslyn is charged with managing day-to-day marketing tasks for the teams, including but not limited to project management, distributing press releases, and placing social media ads.

  • Assistant Director of Web Strategy and Operations

Areas of Expertise

  • Business analysis
  • Digital strategy
  • E-commerce
  • System integration
  • User experience

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive websites for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

  • Digital Marketing and Analytics Manager

Areas of Expertise

  • Marketing Strategy And Operations
  • Digital Advertising
  • Enrollment Marketing
  • Social Media
  • Marketing Analytics And Reporting

Sarah Pauley is the Digital Marketing & Analytics Manager for the College of Agricultural Sciences and Penn State Extension. She oversees digital and social media strategies, with a focus of growing engagement and increasing ROI.

  • Administrative Coordinator

Jennifer's primary responsibility is to support the Director of Marketing Strategy and Digital Education as well as the team leaders and staff of those departments. This includes management and coordination of budgets, processing expenses, creation of financial and operational reports, vendor contracts and agreements, calendar management, Simba and Concur reporting, logistics for meetings and interviews, as well as various other support roles for the department.

  • User Experience Specialist

Areas of Expertise

  • User Experience
  • Usability Testing
  • Information Architecture

Kelly is a user experience specialist focused on improving usability for the college's digital assets, including websites for the college, Extension and Creamery. 

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Digital Marketing
  • Event Promotion
  • Project Management

Emily Reid is Team Marketing Coordinator for the Penn State Extension Agronomy and Natural Resources Unit, which includes the Farm Safety, Field and Forage Crops, Forestry, Master Watershed Stewards, Pesticide Safety Education, Urban and Community Forestry, and Water Resources program teams.

  • Marketing Strategy Specialist

Areas of Expertise

  • Adult and youth non-formal education and coaching
  • Agriculture sciences
  • Project management
  • Digital and print design
  • Videography

Andrea is the marketing strategy specialist focused on developing product and marketing strategy for the Penn State Extension 4-H unit. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

  • Assistant Director of Digital Education - Non-Credit

Areas of Expertise

  • Team leadership and strategy
  • Online learning and pedagogy
  • Curriculum development
  • Team development and facilitation
  • Technical writing and editing
  • Video production
  • Project management
  • Digital copyright
  • Digital accessibility

Rebecca Rumbel develops learning strategies for videos and online courses. She also focuses on the Digital Education Team’s project management, development processes, video production, and quality control.

  • Programmer/Analyst

Areas of Expertise

  • Plone
  • Zope
  • Python
  • Linux
  • HTML
  • CSS

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

  • Senior Salesforce Administrator, Data Quality and Reporting Analyst

Areas of Expertise

  • Certified Salesforce Administrator
  • Certified Salesforce Advanced Administrator
  • Project Management
  • Advanced Reporting and Data Analysis
  • Marketing Strategy
  • Graphic Designer

Areas of Expertise

  • Marketing/Advertising
  • Page Layout
  • Typography
  • Adobe CS

Jenny Walker is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. She works closely with the creative team, academics, students and other stakeholders to create marketing and educational materials, from concept to execution, for both the college and Penn State Extension.

  • Project Manager

Areas of Expertise

  • Project Management
  • Business Strategy
  • Workfront
  • Director, College Relations and Communications
  • Web Coordinator

Areas of Expertise

  • HTML
  • Plone
  • Web Editing
  • Web Support
  • Web Training

Mary is a member of the web team. She oversees training for Plone, provides web support, and works on web projects.

  • Assistant Director of CRM Strategy and Operations

Areas of Expertise

  • Salesforce.com (Architecture, Administration, Security) - 12 years+ experience
  • Salesforce.com Certified Platform Developer I
  • Salesforce.com Certified Advanced Administrator
  • Salesforce.com Certified Platform App Builder
  • Salesforce.com Certified Sales Cloud Consultant
  • Salesforce.com Certified Administrator
  • Salesforce.com Certified Email Marketing Specialist
  • SOAP and REST Web Service Integrations
  • Marketing Automation
  • Business Process Automation

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com, HandsOn Connect and Zsuite) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Art direction and design
  • Brand compliance
  • Exhibits and displays

Jonathan works directly with marketing strategists, copywriters, and designers to create effective solutions for print, display graphics, and social media. He guides visual communications for college relations, undergraduate education, and the Berkey Creamery.