Directory of the College of Ag Sciences Communications and Marketing unit at Penn State.

  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Book design
  • Brand identity
  • Typography

Jennifer Bair is an Art Director with the Agricultural Science’s creative team. As an Art Director, Jen works closely with educators, staff, and fellow designers and copywriters to produce marketing, educational, and training materials for both the College and Penn State Extension.

  • Marketing Strategy Specialist

Areas of Expertise

  • B2B Marketing and Sales Development
  • Marketing strategy
  • Project management
  • Content Marketing

Hillary is a Marketing Strategy Specialist focused on developing products and marketing strategy for the Penn State Extension Animal Systems Unit, which includes the dairy, livestock, poultry and Equine teams, as well as the EEVB Unit, which includes the Energy, Leadership and Community Vitality, Business, Entrepreneurship and Economic Development, and New and Beginning Farmer teams. 

  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Brand Development
  • B2B Marketing

Megan is a Marketing Strategy Specialist with Penn State Extension where she enjoys developing product and marketing strategies for the Horticulture Unit, working directly with the following teams: Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology.  

  • 4-H Online Administrator

Areas of Expertise

  • Database management
  • Data analysis
  • Accounting
  • Finance
  • Reporting
  • Customer Service Lead

Jennie is the lead of the customer service group, which provides customer support for event registrations, website orders, website technical support, digital product access, as well as general Extension support questions and call routing. 

  • Customer Service Representative

Tina is a PSU extension customer support representative for events, online courses, webinars and publication ordering.

  • Creative Design Specialist

Areas of Expertise

  • publication design
  • typography
  • Adobe Creative Suite

Keith Diehl is a graphic designer with the College's creative services team, producing educational and marketing materials for Penn State Extension educators and college faculty which are made available through Penn State's land grant mission to the citizens of the Commonwealth and others who may have questions or need help with their agricultural-related problems.

  • Associate Director of Marketing Strategy and Operations

Areas of Expertise

  • Business Strategy, Analysis, and Operations
  • Marketing Strategy and Operations
  • Marketing Technology
  • Digital Strategy and Learning Solutions

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

  • Public Relations Specialist/News Coordinator
  • Assistant Director for Digital Education and Online Learning
  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Client Communication
  • Social Media

Lauren is a Marketing Strategy Specialist focused on growing the Creamery brand via the store, their partnerships and across their e-commerce business.

  • Marketing Strategy Specialist

Areas of Focus

Penn State Extension, Program Units:

  • Agronomy and Natural Resources
  • Horticulture
  • Assistant Director of Creative Services

Kelly leads creative services unit in Ag Communications and Marketing, managing a team of writers, editors, graphic designers, and photographers for the College of Agricultural Sciences and Penn State Extension.

  • Assistant Director of Marketing Strategy

Areas of Expertise

  • Marketing strategy
  • Product development
  • Content marketing
  • Public relations
  • Digital marketing

Megan oversees the marketing strategy team dedicated to the College of Agricultural Sciences, Extension and Berkey Creamery. She focuses on ensuring the strategic development of marketing solutions for all three areas as well as product development for Extension.

  • Marketing Automation Manager

Areas of Expertise

  • Marketing Automation
  • Email Marketing
  • Copywriting

Charlie works closely with the marketing team to understand campaign goals and identify implementation solutions for campaign plans.

  • Analytics and E-Commerce Manager

Areas of Expertise

  • E-commerce Operations and Support
  • E-commerce Strategy
  • Marketing Insights and Reporting
  • Web Analytics

Wendel is focused on managing and supporting the Penn State College of Agriculture's e-commerce websites. He is also responsible for collecting performance data for website behavior, e-commerce, and marketing campaigns for the college.

  • Marketing Strategy Specialist

Tina is the marketing strategist for the College, including all areas except Penn State Extension and Berkey Creamery. She is the primary contact for initiating marketing and communications consults, campaigns, and projects of college and department efforts for undergraduate education, alumni relations, development, graduate education, and research.

  • Event Management Specialist

Areas of Expertise

  • Cvent Event Management Professional - Advanced Certification
  • Customer Service Representative

Gunnar Keith is a Customer Service Representative at Penn State Extension, whose focus is assisting customers with registering for workshops, ordering publications, call routing, and payment processing.

  • Creative Services Proofreader/Copyeditor

Areas of Expertise

  • Chicago Manual of Style
  • Penn State Editorial Style
  • Federal and University compliance statements (U.Ed. rep) for publications

Amanda Kirsten is the proofreader/copyeditor with Creative Services in Ag Communications and Marketing. She proofreads the layouts and copyedits the manuscripts produced by Creative Services.

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Brand Development
  • Content Development
  • Digital Marketing
  • Public Relations

Myrannda is a team marketing coordinator focused on executing the marketing plan and providing day-to-day marketing support for the Penn State Extension Animal Systems Unit and the Energy, Entrepreneurship, and Community Development Unit.

  • Art Director

Areas of Expertise

  • Adobe Creative Suite
  • Brand Identity
  • Typography
  • Layout and Print Design
  • Digital Design

Andrea is an Art Director who works closely with educators, staff, and fellow designers and copywriters to produce marketing materials for both the College and Penn State Extension.

  • Assistant Director of Web Strategy and Operations

Areas of Expertise

  • Business analysis
  • Digital strategy
  • E-commerce
  • System integration
  • User experience

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive websites for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

  • Education Program Assistant
  • Event Management Specialist

Areas of Expertise

  • Cvent Event Registration Site Creation
  • Event and Registration Management
  • Event Logistics and Planning
  • Production Coordination
  • Certified Microsoft Office Specialist

Kristin is an event management specialist with six years of event experience. She utilizes her expertise in event logistics, event planning, and visual merchandising to help Extension educators and Penn State faculty create event registration sites.

  • Administrative Coordinator

Jennifer's primary responsibility is to support the Associate Director of Marketing Strategy and Operations as well as the team leaders and staff of Marketing and Communications. This includes management and coordination of the day-to-day activities for team and unit budgets, financial and operational reports, calendar management, vendor contract/agreements, logistics for meetings and interviews, as well as various other support roles for the department.

  • User Experience Specialist

Areas of Expertise

  • User Experience
  • Usability Testing
  • Information Architecture

Kelly is a user experience specialist focused on improving usability for the college's digital assets, including websites for the college, Extension and Creamery. 

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Social Media
  • Digital Marketing
  • Event Promotion
  • Project Management

Emily Reid is Team Marketing Coordinator for the Penn State Extension Agronomy and Natural Resources Unit, which includes the Farm Safety, Field and Forage Crops, Forestry, Master Watershed Stewards, Pesticide Safety Education, Urban and Community Forestry, and Water Resources program teams.

  • Education Program Assistant / Event Management Specialist (Part Time)

Areas of Expertise

  • Cvent Event Site Creation and Management
  • Registration Management
  • Event Website Creation
  • Content Development

Morgan is an event management specialist working with Extension educators from across the state and managing statewide Extension events.

  • Team Marketing Coordinator

Areas of Expertise

  • Adult and youth non-formal education
  • Agriculture science
  • Project management
  • Digital and print design
  • Videography

Areas of Focus

  • Pennsylvania 4-H
  • Lead Instructional Designer

Areas of Expertise

  • Online learning and pedagogy
  • Curriculum development
  • Team development and facilitation
  • Technical writing and editing
  • Video production
  • Project management
  • Digital copyright
  • Digital accessibility

Rebecca Rumbel develops learning strategies for videos and online courses. She also focuses on the Digital Education Team’s project management, development processes, video production, and quality control.

  • Director of Alumni Relations

Alan Schaffranek became the director of alumni relations at Penn State’s College of Agricultural Sciences in January 2019 and oversees the coordination of events, programs, and initiatives that connect more than 31,000 alumni to faculty and staff. 

  • Programmer/Analyst

Areas of Expertise

  • Plone
  • Zope
  • Python
  • Linux
  • HTML
  • CSS

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

  • Salesforce Administrator/Data Analyst

Areas of Expertise

  • Certified Salesforce Administrator
  • Certified Salesforce Advanced Administrator
  • Project Management
  • Advanced Reporting and Data Analysis
  • Marketing Strategy
  • Creative Design Specialist

Areas of Expertise

  • Marketing/Advertising
  • Page Layout
  • Typography
  • Adobe CS

Jenny Walker is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. She works closely with the creative team, academics, students and other stakeholders to create marketing and educational materials, from concept to execution, for both the college and Penn State Extension.

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Product Promotion
  • Adobe Creative Suite
  • Project Management

Karly is a Team Marketing Coordinator focused on executing the marketing plan and providing day-to-day marketing support for Penn State Extension program teams.

  • Project Manager

Areas of Expertise

  • Project Management
  • Business Strategy
  • Workfront
  • Director, College Relations and Communications
  • Web Coordinator

Areas of Expertise

  • HTML
  • Plone
  • Web Editing
  • Web Support
  • Web Training

Mary is a member of the web team. She oversees training for Plone, provides web support, and works on web projects.

  • Assistant Director of CRM Strategy and Operations

Areas of Expertise

  • Salesforce.com (Architecture, Administration, Security) - 12 years+ experience
  • Salesforce.com Certified Platform Developer I
  • Salesforce.com Certified Advanced Administrator
  • Salesforce.com Certified Platform App Builder
  • Salesforce.com Certified Sales Cloud Consultant
  • Salesforce.com Certified Administrator
  • SOAP and REST Web Service Integrations
  • Marketing Automation
  • Business Process Automation

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com and 4HOnline) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

  • Team Marketing Coordinator

Areas of Expertise

  • Adobe Creative Suite
  • CompTIA A+
  • Plone
  • Marketing Strategy
  • Project Management
  • Art Director

Areas of Expertise

  • Art direction and design
  • Brand compliance
  • Exhibits and displays