Directory of the College of Ag Sciences Communications and Marketing unit at Penn State.

  • Marketing Strategy Specialist

Areas of Expertise

  • B2B Marketing and Sales Development
  • Marketing strategy
  • Project management
  • Content Marketing

Areas of Focus

Penn State Extension, Program Units and Teams:

  • Animal Systems
    • Dairy
    • Poultry
    • Equine
    • Livestock
  • Energy, Entrepreneurship, Economic and Community Development
    • Energy
    • New and Beginning Farming
    • Ag Business, Entrepreneurship, and Economic Development
    • Leadership and Community Development
  • Marketing Strategy Specialist

Areas of Focus

Penn State Extension, Program Unit:

  • Horticulture
  • 4-H Online Administrator

Areas of Expertise

  • Database management
  • Data analysis
  • Accounting
  • Finance
  • Reporting
  • Associate Director of Marketing Strategy and Operations

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

  • Public Relations Specialist/News Coordinator
  • Assistant Director for Digital Education and Online Learning
  • Marketing Strategy Specialist

Areas of Expertise

  • Marketing Strategy
  • Client Communication
  • Social Media

Areas of Focus

  • Berkey Creamery
  • Marketing Strategy Specialist

Areas of Focus

Penn State Extension, Program Units:

  • Agronomy and Natural Resources
  • Horticulture
  • Assistant Director of Marketing Strategy

Areas of Expertise

  • Extension Product Development
  • Extension Marketing Strategy
  • Analytics and E-Commerce Manager

Areas of Expertise

  • E-commerce Operations and Support
  • E-commerce Strategy
  • Marketing Insights and Reporting
  • Web Analytics

Wendel is focused on managing and supporting the Penn State College of Agriculture's e-commerce websites. He is also responsible for collecting performance data for website behavior, e-commerce, and marketing campaigns for the college.

  • Event Management Specialist

Areas of Expertise

  • Cvent Event Management Professional - Advanced Certification
  • Creative Services Proofreader/Copyeditor

Areas of Expertise

  • Chicago Manual of Style
  • Penn State Editorial Style
  • Federal and University compliance statements (U.Ed. rep) for publications

Amanda Kirsten is the proofreader/copyeditor with Creative Services in Ag Communications and Marketing. She proofreads the layouts and copyedits the manuscripts produced by Creative Services.

  • Team Marketing Coordinator

Areas of Focus

Penn State Extension, Program Units:

  • Animal Systems
  • Energy, Entrepreneurship, and Community Development
  • Marketing Strategy Specialist

Areas of Focus

Penn State Extension, Program Units:

  • Food, Families, and Health
  • Food Safety and Quality
  • Assistant Director of Web Strategy and Operations

Areas of Expertise

  • Business analysis
  • Digital strategy
  • E-commerce
  • System integration
  • User experience

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive websites for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

  • User Experience Specialist

Areas of Expertise

  • User Experience
  • Usability Testing
  • Information Architecture

Kelly is a user experience specialist focused on improving usability for the college's digital assets, including websites for the college, Extension and Creamery. 

  • Team Marketing Coordinator

Areas of Focus

Penn State Extension, Program Unit:

  • Agronomy and Natural Resources
  • Education Program Assistant / Event Management Specialist (Part Time)

Areas of Expertise

  • Cvent Event Site Creation and Management
  • Registration Management
  • Event Website Creation
  • Content Development

Morgan is an event management specialist working with Extension educators from across the state and managing statewide Extension events.

  • Team Marketing Coordinator

Areas of Focus

  • Pennsylvania 4-H
  • Director of Alumni Relations

Alan Schaffranek became the director of alumni relations at Penn State’s College of Agricultural Sciences in January 2019 and oversees the coordination of events, programs, and initiatives that connect more than 31,000 alumni to faculty and staff. 

  • Programmer/Analyst

Areas of Expertise

  • Plone
  • Zope
  • Python
  • Linux
  • HTML
  • CSS

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

  • Team Marketing Coordinator

Areas of Expertise

  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Product Promotion
  • Adobe Creative Suite
  • Project Management

Karly is Team Marketing Coordinator focused on executing the marketing plan and providing day-to-day marketing support for the following Penn State Extension program teams.

Food, Family, and Health Unit

  • Health and Wellness Team
  • Vector-borne Disease Team
  • Family Well-being Team

Food Safety & Quality Unit

  • Industrial Food Safety Team
  • Food Safety Modernization Act Team
  • Retail, Food Service & Consumer Food Safety Team
  • Director, College Relations and Communications
  • Web Coordinator

Areas of Expertise

  • HTML
  • Plone
  • Web Editing
  • Web Support
  • Web Training

Mary is a member of the Webservices team. She oversees training for Plone, provides web support, and works on web projects.

  • Assistant Director of CRM Strategy and Operations

Areas of Expertise

  • Salesforce.com (Architecture, Administration, Security) - 12 years+ experience
  • Salesforce.com Certified Platform Developer I
  • Salesforce.com Certified Advanced Administrator
  • Salesforce.com Certified Platform App Builder
  • Salesforce.com Certified Sales Cloud Consultant
  • Salesforce.com Certified Administrator
  • SOAP and REST Web Service Integrations
  • Marketing Automation
  • Business Process Automation

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com and 4HOnline) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

  • Team Marketing Coordinator

Areas of Focus

Penn State Extension, Program Unit:

  • Horticulture
  • Art Director

Areas of Expertise

  • Art direction and design
  • Brand compliance
  • Exhibits and displays