Marketing and Communications Team Directory

Jennifer Bair is an Art Director with the Agricultural Science’s creative team. As an Art Director, Jen works closely with educators, staff, and fellow designers and copywriters to produce marketing, educational, and training materials for both the College and Penn State Extension.

Courtney is a marketing coordinator for the program teams within the Penn State Extension Animal Systems Unit, as well as the EEVB Unit.

Hillary is a Marketing Strategy Specialist focused on developing products and marketing strategy for the Penn State Extension Animal Systems Unit, which includes the dairy, livestock, poultry and Equine teams, as well as the EEVB Unit, which includes the Energy, Leadership and Community Vitality, Business, Entrepreneurship and Economic Development, and New and Beginning Farmer teams. 

Megan is a Marketing Strategy Specialist with Penn State Extension where she enjoys developing product and marketing strategies for the Horticulture Unit, working directly with the following teams: Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology.  

Jennie is the lead of the customer service group, which provides customer support for event registrations, website orders, website technical support, digital product access, as well as general Extension support questions and call routing. 

Tina Cutler is a Customer Service Representative at Penn State Extension, where she utilizes her 25+ years of customer service experience to help individuals and groups register/ order events, online courses, webinars and publications.

Keith Diehl is a graphic designer with the College's creative services team, producing educational and marketing materials for Penn State Extension educators and college faculty which are made available through Penn State's land grant mission to the citizens of the Commonwealth and others who may have questions or need help with their agricultural-related problems.

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

Lauren is a Marketing Strategy Specialist focused on the success of the College of Agricultural Sciences and Berkey Creamery.

Colleen Heckard is the Team Marketing Coordinator for Horticulture working directly with the Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology Teams.  

Areas of Focus

Penn State Extension, Program Units:

• Agronomy and Natural Resources

Kelly leads the creative services unit in Ag Marketing and Communications, managing a team of writers, editors, graphic designers, and photographers for the College of Agricultural Sciences and Penn State Extension.

Megan oversees the marketing strategy team dedicated to the College of Agricultural Sciences Research and Penn State Extension. She focuses on ensuring the strategic development of marketing solutions for both areas as well as product development for Extension.

Charlie works closely with the marketing team to understand campaign goals and identify implementation solutions for campaign plans.

Tina oversees marketing strategy for the College. She is the primary contact for initiating marketing and communications consults, campaigns, and projects for college and department efforts in undergraduate education, alumni relations, development, graduate education, and more.

Darlene oversees the event management system and team operations for non-credit events offered by Penn State Extension. With a team of certified event management professionals, she works closely with Extension teams to develop registration websites, as well as instill best practices, conduct training, and provide support in the areas of event registration management, reporting and analysis, and marketing.

Zach works collaboratively with the Salesforce/CRM software team to create custom, scalable processes for Penn State Extension.

Amanda Kirsten proofreads the layouts and copyedits the manuscripts produced by Creative Services. She also proofreads other digital materials developed by Marketing and Communications.

Mindy is a Marketing Strategy Specialist focused on the development of products and marketing strategy for the Penn State Extension Food, Families, and Health and Food Safety and Quality units. 

Maria is a Team Marketing Coordinator for Pennsylvania 4-H. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

Michele Lauriha is a graphic designer with the Creative Services team in the Penn State College of Agricultural Sciences. She works closely with the creative team to create marketing and educational materials for both the college and Penn State Extension.

Braden Lee is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. He works closely with the creative team, academics, and other stakeholders to create marketing and educational materials, from concept to execution, for the college, the Creamery, and Penn State Extension.

Andrea is an Art Director who works closely with educators, staff, and fellow designers and copywriters to produce marketing materials for both the College and Penn State Extension.

Joslyn is the Team Marketing Coordinator for the Penn State Extension Food, Families, and Health and Food Safety and Quality Units.

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive websites for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

Kristin is an event management specialist with six years of event experience. She utilizes her expertise in event logistics, event planning, and visual merchandising to help Extension educators and Penn State faculty create event registration sites.

Jennifer's primary responsibility is to support the Director of Marketing Strategy and Digital Education as well as the team leaders and staff of those departments. This includes management and coordination of budgets, processing expenses, creation of financial and operational reports, vendor contracts and agreements, calendar management, Simba and Concur reporting, logistics for meetings and interviews, as well as various other support roles for the department.

Kelly is a user experience specialist focused on improving usability for the college's digital assets, including websites for the college, Extension and Creamery. 

Emily Reid is Team Marketing Coordinator for the Penn State Extension Agronomy and Natural Resources Unit, which includes the Farm Safety, Field and Forage Crops, Forestry, Master Watershed Stewards, Pesticide Safety Education, Urban and Community Forestry, and Water Resources program teams.

Andrea is the marketing strategy specialist focused on developing product and marketing strategy for the Penn State Extension 4-H unit. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

Rebecca Rumbel develops learning strategies for videos and online courses. She also focuses on the Digital Education Team’s project management, development processes, video production, and quality control.

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

Jenny Walker is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. She works closely with the creative team, academics, students and other stakeholders to create marketing and educational materials, from concept to execution, for both the college and Penn State Extension.

Mary is a member of the web team. She oversees training for Plone, provides web support, and works on web projects.

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com and 4HOnline) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

Jonathan works directly with marketing strategists, copywriters, and designers to create effective solutions for print, display graphics, and social media. He guides visual communications for college relations, undergraduate education, and the Berkey Creamery.