Directory

Jon oversees the marketing strategy (strategy, creative), marketing technology (CRM, web, event management), digital learning (credit and non-credit), and customer service teams, where he focuses on ensuring the strategic development and implementation of integrated marketing and business solutions for the three main mission areas of the college – teaching, research, and extension.

Jennifer Bair is an Art Director with the Agricultural Science’s creative team. As an Art Director, Jen works closely with educators, staff, and fellow designers and copywriters to produce marketing, educational, and training materials for both the College and Penn State Extension.

Courtney is a marketing coordinator for the program teams within the Penn State Extension Animal Systems Unit, as well as the EEVB Unit.

Becky Berger is a Salesforce CRM Business Analyst for the Penn State Extension CRM Team.

Kim crafts marketing copy for print and digital media as a member of the Creative Services team, serving the college, Penn State Extension, and the Creamery.

Hillary is a Marketing Strategy Specialist focused on developing products and marketing strategy for the Penn State Extension Animal Systems Unit, which includes the dairy, livestock, poultry and Equine teams, as well as the EEVB Unit, which includes the Energy, Leadership and Community Vitality, Business, Entrepreneurship and Economic Development, and New and Beginning Farmer teams. 

Megan is a Marketing Strategy Specialist with Penn State Extension where she enjoys developing product and marketing strategies for the Horticulture Unit, working directly with the following teams: Green Industry; Master Gardeners; Tree Fruit; Vegetable, Small Fruit, and Pollinators; Mushroom; and Grape and Enology.  

Jennie is the lead of the customer service group, which provides customer support for event registrations, website orders, website technical support, digital product access, as well as general Extension support questions and call routing. 

Tina Cutler is a Customer Service Representative at Penn State Extension, where she utilizes her 25+ years of customer service experience to help individuals and groups register for events, online courses, webinars and order publications. She is able to utilize her troubleshooting and problem-solving skills to help solve issues that customers have and collaborate with the appropriate team such as the Cvent, Digital Education, Web team, Pest Education in order to find solutions. 

Brittany is an editor with the Creative Services team. In this role, she edits and proofreads short-form and long-form educational publications and marketing materials for the College of Agricultural Sciences and Penn State Extension.

Spencer is Part-Time Marketing Specialist focused on creating Educational publications for the Penn State Extension team. 

Lauren is a Marketing Strategy Specialist focused on the success of the College of Agricultural Sciences and Berkey Creamery.

Colleen Heckard is the Team Marketing Coordinator for Horticulture working directly with the Green Industry, Master Gardeners, Tree Fruit, Vegetable and Small Fruit, and Grape and Enology Teams.  

Areas of Focus

Penn State Extension, Program Units:

• Agronomy and Natural Resources

Kelly manages a team of writers, editors, graphic designers, and photographers for the College of Agricultural Sciences and Penn State Extension.

Megan oversees the marketing strategy team dedicated to the College of Agricultural Sciences Research and Penn State Extension. She focuses on ensuring the strategic development of marketing solutions for both areas as well as product development for Extension.

Charlie focuses on executing email marketing campaigns and works closely with marketing strategy specialists, TMCs, and event management specialists to understand and execute the goals for these campaigns. Charlie also administers Extension's Marketing Cloud platform and works closely with the team to ensure email best practices are followed, and also closely monitors, shares, and interprets email analytics for all Marketing Cloud sends.

Tina oversees marketing strategy for the College. She is the primary contact for initiating marketing and communications consults, campaigns, and projects for college and department efforts in undergraduate education, alumni relations, development, graduate education, and more.

Darlene oversees the event management system and team operations for non-credit events offered by Penn State Extension. With a team of certified event management professionals, she works closely with Extension teams to develop registration websites, as well as instill best practices, conduct training, and provide support in the areas of event registration management, reporting and analysis, and marketing.

Zach has eight years of experience working as a Salesforce Developer and seven years as a Business Analyst.

Maria is a Team Marketing Coordinator for Pennsylvania 4-H. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

Michele Lauriha is a graphic designer with the Creative Services team in the Penn State College of Agricultural Sciences. She works closely with the creative team to create marketing and educational materials for both the college and Penn State Extension.

Braden Lee is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. He works closely with the creative team, academics, and other stakeholders to create marketing and educational materials, from concept to execution, for the college, the Creamery, and Penn State Extension.

Colleen is a part-time editor with the Creative Services team. She copyedits and proofreads marketing materials.

Joe is a web specialist for the College of Agricultural Sciences, his main focus is managing the e-commerce aspects of the Berkey Creamery and Penn State Extension.

Andrea is an Art Director who works closely with educators, staff, designers, editors, and copywriters to produce marketing materials for Penn State Extension.

Ashley, holding certification as an Event Management Specialist with five years of experience on the Cvent team, collaborates closely with her colleagues to effectively create and oversee event registration sites for Penn State Extension within the College of Agricultural Sciences.

Joslyn Neiderer serves as the Team Marketing Coordinator for the Food, Family, and, Communities Unit at Penn State Extension.

Kate leads the web team in providing digital solutions that meet the strategic goals of the college. Together, we develop and support extensive integrated applications for Penn State Extension, Berkey Creamery, nine academic departments, and the college at large.  

Sarah Pauley is the Digital Marketing & Analytics Manager for the College of Agricultural Sciences and Penn State Extension. She oversees digital and social media strategies, with a focus of growing engagement and increasing ROI.

Jennifer's primary responsibility is to support the Director of Marketing Strategy and Digital Education as well as the team leaders and staff of those departments. This includes management and coordination of budgets, processing expenses, creation of financial and operational reports, vendor contracts and agreements, calendar management, Simba and Concur reporting, logistics for meetings and interviews, as well as various other support roles for the department.

Kelly is a user experience specialist focused on improving the user experience of the college's digital assets, including websites for the college, Extension and Creamery. 

Emily Reid is Team Marketing Coordinator for the Penn State Extension Agronomy and Natural Resources Unit, which includes the Farm Safety, Field and Forage Crops, Forestry, Master Watershed Stewards, Pesticide Safety Education, Urban and Community Forestry, and Water Resources program teams.

Andrea is the marketing strategy specialist focused on developing product and marketing strategy for the Penn State Extension 4-H unit. 4-H is a community of young people across America who are learning leadership, citizenship, and life skills.

Brian Ringo is a part-time graphic designer working with Creative Services. He collaborates closely with Penn State Extension teams to create educational materials. With 12 years of experience, Brian is proficient in various Adobe programs for both print and digital design.

Rebecca Rumbel develops learning strategies for videos and online courses. She also focuses on the Digital Education Team’s project management, development processes, video production, and quality control.

Ted is a copywriter for print, digital, and broadcast media on the Creative Services team. 

Ted brings decades of experience telling brand stories that boost enrollment, win elections, champion causes, and increase sales. 

Ted read the great books at St. John's College in Santa Fe and finished his undergraduate degree at the University of New Mexico. He spent nearly twenty years in San Antonio, TX as both a freelance and agency copywriter, crafting original copy across platforms and adapting Spanish language copy for the general market. 

Ted tries to farm on twenty five acres outside State College along with his wife and kids. He is a decorated combat veteran and serves as an officer in the United States Army Reserve.

Tim is a web developer for the College of Agricultural Sciences, and is focused on supporting and enhancing the software that drives the college's websites.

Jenny Walker is a graphic designer with the Creative Services team at the Penn State College of Agricultural Sciences. She works closely with the creative team, academics, students and other stakeholders to create marketing and educational materials, from concept to execution, for both the college and Penn State Extension.

Emmi Welteroth, an accomplished project manager at the College of Agricultural Sciences, brings over six years of dedicate experience in project management to her role. Collaborating with the Marketing and Digital Education units, Emmi lends technical expertise in the process of planning and executing diverse projects. With a keen attention to detail and strategic foresight, Emmi monitors a wide array of projects, initiatives, and requests to ensure a seamless execution of work within the unit. Emmi also administers Workfront, the project management system leveraged within the Marketing and Digital Education Units, onboarding and training users and ensuring the system stays operational.

Mary is a member of the web team. She oversees training for Plone, provides web support, and works on web projects.

Brandon manages the Salesforce/CRM software team and is responsible for maintaining the technical and functional aspects of Penn State Extension's CRM applications (Salesforce.com, HandsOn Connect and Zsuite) which includes requirements assessment, project management, design, development, integration, testing, documentation, and maintenance.

Jonathan works directly with marketing strategists, copywriters, and designers to create effective solutions for print, display graphics, and social media. He guides visual communications for college relations, undergraduate education, and the Berkey Creamery.