Learn how our unit uses technology to streamline operations, improve productivity, and support our data analytics.
Operations
Content Creation
Technology: Adobe Creative Suite
How the technology is used: Adobe Creative Suite includes applications like InDesign, Photoshop, Illustrator, and Firefly that support our creative design functions. From producing educational guides and publications to developing engaging print and digital marketing materials, Adobe supports all aspects of our creative workflow.
Technology: Grammerly, ChatGPT
How the technology is used: AI tools for copywriting and editing are rapidly evolving, and our team is taking advantage of industry-leading tools like grammerly and ChatGPT to streamline the editorial process.
Productivity
Technology: Workfront
How the technology is used: Workfront is our unit’s project management system and is used to drive our project and request workflows. Workfront allows users and clients alike to submit requests, communicate changes or updates, review and approve creative deliverables, and provides transparency into requests and projects in a centralized location.
Technology: O365, Zoom
How the technology is used: Our unit connects and communicates with each other on a regular basis through Microsoft Teams and Outlook and Zoom Workplace. The digital nature of our work lends itself to meeting online and communicating virtually. Additionally, we rely on Microsoft OneNote, Word, Excel, and SharePoint to keep our operational documentation up to date, organized, and easily accessible.
Infrastructure
Technology: Jitterbit
How the technology is used: Jitterbit is an Export, Transform, Load (ETL) tool that pulls and processes data from a variety of systems to centralize it to Salesforce CRM. Jitterbit streamlines our data transformation and ingestion workflows, improving the quality and timeliness of data. Jitterbit is the backbone to providing a holistic view of customer activity in Salesforce, which supports our daily functions like providing customer support, sending marketing campaigns, managing inventory, and reporting on customer engagement.
Analytics and Insights
Technology: Google Analytics, Supermetrics, Google Looker Studio
How the technology is used: Our KPIs for digital marketing and website metrics are collected and monitored through Google Analytics and various social media platforms, aggregated by Supermetrics, and then visualized into dashboards in Google Looker Studio. This provides insights into the ROI of our marketing campaigns, exposes valuable sources of our digital traffic, and monitors the behavior of users on our websites. Collectively, the metrics inform our decisions on future campaigns and changes to our digital properties.
Technology: Lookback, Inspectlet
How the technology is used: Our unit follows a user-centered design approach to our websites, which requires ongoing assessment of our sites’ usability. Lookback, Inspectlet, and other tools are used to record, observe, and measure a user’s success rate in accomplishing key tasks on our sites. Failures and observed frustrations are turned into opportunities for improvement, with the goal of continually reducing roadblocks and enhancing the user experience.
Technology: Moz Pro, Google Search Console, Google Trends, ChatGPT
How the technology is used: Search Engine Optimization (SEO) continues to be a leading methodology for improving ranking in search results and driving valuable organic traffic to a website. We use tools like Moz Pro and Google Search Console to monitor the value of the search terms that drive traffic to our websites, ensuring that we are ranking high for the terms that are relevant to our target audiences. Tools like Google Trends and ChatGPT are then used to perform keyword research, revealing search terms that are trending in the industry and that should be considered to include in our content to boost ranking in search results.
