Partners with units, faculty, and staff across the college to understand business goals, develop marketing strategies to help reach those goals, and ensure that marketing budgets and spending are optimized.
This Marketing Strategy Team is focused on non-extension departments and units, including teaching, research, and the Penn State Berkey Creamery. Marketing strategy specialists partner with faculty and staff across the college to understand business goals, develop marketing strategies to help reach those goals, and ensure that marketing budgets and spending are optimized. The team manages all internal stakeholder relationships and collaborates with internal marketing teams to develop integrated strategies.
Team Responsibilities
- Develop and/or consult on goal-driven marketing strategies.
- Manage the planning, implementation, and oversight of strategic marketing campaigns.
- Build, manage, evaluate, and report on campaign performance.
- Lead/guide cross-functional teams to create and maintain consumer-driven print and digital campaigns.
- Lead market research and analysis.
- Develop and maintain how-to resources, training, and best practices.
Team Skills
- Market research
- Audience and industry trends
- Omnichannel marketing strategy
- Value propositions, messaging, and creative insights
- Working group facilitation
- Project management
- Client and stakeholder relationship management
- Analysis and reporting
Marketing Strategy Team: Non-Extension
- College Marketing Coordinator, Undergraduate Education
- Email pec5029@psu.edu
- Office 814-863-2709
- Marketing Strategy Specialist, Berkey Creamery and College units
- Email lnj5008@psu.edu
- Office 814-867-4144
Marketing Strategy Team: Extension
Agronomy and Natural Resources
Teams: Farm Safety, Field and Forage Crops, Forestry and Wildlife, Master Watershed Steward, Pesticide Education, Urban Forestry, Water Quality and Quantity; Center for Agricultural Conservation Assistance Training
Animal Systems Unit and Other Teams
Teams: Dairy, Equine, Livestock, Poultry; Business, Entrepreneurship, and Economic Development; Energy; Leadership and Community Vitality; New and Beginning Farmers
Food, Families, and Communities
Teams: Family Well-being, Health and Wellness, Industrial Food Safety and Quality, Retail, Food Service, and Consumer Food Safety, Vector Borne Diseases, Food Safety Modernization Act (FSMA)
Horticulture
Teams: Grape and Enology, Green Industry, Master Gardener, Mushroom, Tree Fruit, Vegetable, Small Fruit, and Pollinator
Pennsylvania 4-H
Teams: All 4-H programs and teams, including Positive Youth Development, Science, Volunteer Management and Development
