Our Shared Responsibility

This guide was developed to help everyone in Penn State Extension understand:

  • The value of our brand. 

  • How we position ourselves with current and potential audiences, partners, and stakeholders. 

  • The role we all play in promoting extension’s work.  

Faculty, Educator, and Staff Roles  

All extension faculty, educators, and staff impact our brand daily. Whether an email signature, talking points used to describe the organization, or a PowerPoint presentation, all forms of communication affect brand perception. This guide will help you support our brand in your own interactions and help you understand choices made by your Marketing colleagues.    

Here are three easy steps you can take to support the brand:  

  1. Update your email signature.
  2. Start using the key messages and talking points.
  3. Download the most recent PowerPoint template.

Marketing Role

The Marketing unit within the College of Agricultural Sciences is charged by the University’s Office of Strategic Communications with overseeing the development of marketing strategies, including visual design and messaging. The unit contains a team of marketing specialists, communication strategists, and creative professionals, including writers, editors, multimedia specialists, and designers.  

We're a Team

Faculty and extension educators know their subjects, and we as marketing and communications professionals know how to gain the interest and attention of our audiences. To ensure consistent brand messaging, all outward-facing marketing and communications activities must be coordinated through the Marketing unit. You can learn more about the college Marketing policy. If you are unsure where to get started, please connect with your marketing strategist or submit a support request for guidance.