Our brand position defines what Penn State Extension stands for—our purpose, audiences, and distinctive value as part of the Penn State College of Agricultural Sciences.
What Is Our Brand?
Our brand is what makes us unique and how we are perceived by our audiences. It goes beyond a logo, color palette, or imagery—it’s the collective impression we create through our actions, visuals, and voice. Together, these elements tell the story of Penn State Extension and demonstrate our value.
By maintaining consistent standards, we ensure that every interaction helps audiences clearly understand who we are, what we do, and how we serve Pennsylvania—especially as we expand our reach and adapt to new opportunities.
Essence of Our Brand
(A concise statement of our purpose and uniqueness)
Science-based solutions for a resilient and sustainable Pennsylvania—anytime, anywhere.
Brand Position Statement
(The brand position statement captures the essence of Penn State Extension—our purpose, value, and distinction. It defines how we want to be understood by our audiences and serves as the foundation for all messaging, design, and communication.)
As the outreach arm of the Penn State College of Agricultural Sciences, Penn State Extension empowers farmers, agribusinesses, youth, and communities through trusted, science-based education and innovative solutions.
We partner with Pennsylvanians to advance agriculture, strengthen food systems, and promote responsible natural resource stewardship, ensuring the commonwealth remains a model for innovation, resilience, and sustainability.
Our educators and specialists connect research and practice, helping individuals and businesses address challenges, seize opportunities, and create lasting impact.
With educators in all 67 Pennsylvania counties and an expansive online presence, Penn State Extension meets learners where they are—delivering practical, science-based education that drives real-world results.
Funded through partnerships with federal, state, and county governments, Penn State Extension provides unbiased, science-based support that strengthens Pennsylvania’s communities, economy, and environment—today and for future generations.
