Penn State Extension Brand Style Guide
Supporting the Penn State Extension Brand
Working together, we can elevate our brand recognition and increase engagement with our products and services through cohesive and consistent communication.
Our brand informs how we tell the Penn State Extension story. Beyond logos and imagery, brand reflects the character and personality that grows from our unique mission.
Our brand matters because Penn State Extension matters. A strong brand helps us create compelling, consistent messaging that engages stakeholders and builds audiences who will benefit from our work.
The Penn State College of Agricultural Sciences Marketing team created this brand guide using University standards tailored to Penn State Extension. It provides a unified platform to communicate our value and connect with those we serve.
Extension educators, faculty, and staff, in partnership with their marketing strategist, should refer to this guide when planning and implementing external communications.
