Imagery

Imagery to support our brand will be high quality, timely, and engaging.

The imagery on our communications materials can influence our brand in a positive way.  

  • Subjects: We look for imagery that shows extension staff and customers participating in conversations or activities, or scenes conveying positive outcomes of the program, such as butterflies in a pollinator garden, a thriving crop, or a healthy bee colony.  
  • Composition: Sometimes the best shots place the subject off-center. A different angle can turn a standard shot into a more interesting photo. The University's current photo style portrays subjects involved in their work, not facing the camera. Photos of people lined up and looking at the camera are common for news articles but are not generally effective for marketing. 
  • Quality: Photos should be 300 dpi at 7 x 5 inches.  Illustrations should be professionally drawn. 
  • Timely: Modern setting, equipment, clothing, style. Extension-branded clothing should display the current mark.

Examples

Young Woman in blue shirt next to a red crate of baby chickens holding one in her hand

Two people looking at plant sample in a wheat field

Woman holding a songbird with 2 people looking at the bird

Three men standing in a cornfield next to an interseeder under a blue sky

Two people in a dairy barn with cows and automated feeder

Two people in protective suits handling bees

Man in a hair net surrounded by mushrooms and holding one in his fingers.