The Penn State Extension brand is influenced by what we say about ourselves and our products and services, and how we say it. Our audiences are looking for answers to questions about their food, farms, families, communities, and businesses. The language we use to introduce them to what we offer needs to address those questions and identify how we are in a unique position to help them find answers. We need to ask ourselves: "Why should a customer choose us?"
We Are
Clear and concise. Readers know what we offer at first glance. When possible, we avoid jargon or academic vocabulary and use friendly, direct, everyday language that welcomes potential extension users as well as current customers.
Experts. Our subject-matter experts bring relevant, research-backed programs and services to individuals and communities.
Positive. We are glad to be here. It is our pleasure to be of service to our neighbors.
Effective. We employ engaging headlines, descriptive body content, and clear calls to action that break through a crowded market. We persuade potential extension users to consider us by outlining our unique brand of products and services, and clearly instruct them on next steps.
Penn State Extension is the best choice for practical, science-based knowledge you can trust. We exist to partner with you to make your health, business, home, family, and community better. You can use the following talking points as a basis to begin describing our work.
These brand statements serve as a foundation for telling our story—in person, through audio or video messaging, or in print.
University statements include the required Funding, Disclaimer, Accommodation, Alternative media, Nondiscrimination, Veterinary, Copyright, and Pennsylvania 4-H statements.
