Penn State Extension's visual identity is the most visible aspect of our brand. This section outlines guidelines for using approved assets to achieve consistent brand reinforcement and awareness.
The Penn State Extension mark leverages the Penn State brand to market our research-backed products and services. All extension marketing materials contain our mark. This creates lasting recognition and connects Penn State Extension to audiences.
Using a consistent set of colors reinforces a brand. Brand colors have been identified for Penn State by Strategic Communications. Examples below show primary, secondary, and accent colors. Extension materials should always contain a primary color. Secondary and accent colors should be used in moderation. Custom colors may be used by Marketing unit designers to complement imagery and/or to enhance or differentiate extension messaging.
Using fonts consistent with the Penn State brand helps associate the extension brand with the college and University.
Imagery to support our brand will be high quality, timely, and engaging.
Learn how to obtain stationery and download templates to use in your presentations or videos.
