Marketing Your Program or Event
While the goal is to make our publications uniform enough that they are clearly recognizable as Penn State Extension, this doesn't mean they need to be identical. Consistent and proper use of approved brand elements does not prohibit communications from standing out from the crowd. Some ways to differentiate your program or event include:
- Unique photography or illustration
- Graphic treatment (unique font, icon, or pattern)
- Color
- Unique call to action or headline
Examples of visual identities that are not competing marks.
A program graphic:
An event graphic:
A product line:
A marketing campaign:
A marketing campaign:
A product line:
Flyer:
Direct Mail:
