Web Strategy and E-Commerce

The Web Team in the Communications and Marketing unit provides web-based tools, strategies, and solutions for the college and Extension to effectively communicate to our stakeholders.


The Web Strategy and E-Commerce Team develops strategic solutions to meet the online communication and e-commerce needs of the entire College and Extension ecosystem.

We provide web development services using the Plone content management system, and e-commerce solutions using Magento. Strategic direction and best practices are provided on:

  • - Information architecture and usability
  • - Search engine optimization
  • - Content formatting and accessibility
  • - Responsive design (one website easily viewed on any device)
  • - Google Analytics

Technology Platforms

The web team directly supports the following technology platforms:

  • - Plone Content Management System
  • - Magento E-Commerce Platform


On a daily basis, we also integrate closely with and support the following systems:

  • - Salesforce CRM
  • - Salesforce Marketing Cloud
  • - edX - Learning Management System
  • - Cvent - Registration Platform
  • - Image Relay - Digital Asset Management
  • - Social Media (YouTube, Facebook, Twitter, Instagram, Google+, LinkedIn)

Our Team

Kate Oyler
Assistant Director of Web Strategy and Operations
Phone: 814-863-9812
Wendel Hullihen
E-Commerce Site Manager
Phone: 814-865-7171
Web Content Editor
Kelly Reese
User Experience Specialist
Phone: 814-865-2300
Tim Simkins
Phone: 814-865-7710
Mary Wodecki
Web Coordinator
Phone: 814-863-9761