Dan Eichenlaub, founder and president of the Eichenlaub upscale landscape firm in Pittsburgh, is studying robotic, autonomous lawn mowers as an innovative solution to a labor shortage. He turned to Penn State agribusiness management students for help studying customer acceptance of the technology.

Dan Eichenlaub and students
About 70 agribusiness management students are helping Eichenlaub, Inc., — an upscale landscape firm in Pittsburgh — study whether customers will accept robotic, autonomous lawnmowers.
About 70 agribusiness management students are helping Dan Eichenlaub — president of the upscale landscape firm Eichenlaub, Inc., in Pittsburgh — study whether consumers will accept autonomous lawnmowers.
About 70 agribusiness management students toured the landscape services firm's operation and HQ in Pittsburgh during a visit in Sept. 2018. As an experiential learning case study, the students are helping Eichenlaub study whether customers will accept autonomous lawn mowers.