Chair: Dennis Calvin
Members: Terry Etherton, Rich Marini, Bill Kleiner, Paul Heinemann
Objective 1
Provide relevant, high quality products and customer service to our customers and stakeholders
Strategies
- Fully implement external advisory committees for all teams and departments
- Implement a strategic, formal product development process
- Develop a data driven quality control/quality improvement process for continued assessment of products, services, and impacts
- Implement appropriate online/mobile/marketing technologies and best practices to enhance customer interactions and access (Atlas)
Actions/Measures of Success
- Shifts in customer satisfaction with our products and services
- Increase in customer demand for our products
- Implementation of a product quality assessment and improvement process
- Integrated packages of educational products and tools in support of programs
- Full implementation of the Atlas project
- Progress in strategic implementation of an integrated phone and data handling system
Objective 2
Create an environment rewarding innovation and risk taking that explores emerging areas, new products and expands markets and revenues
Strategies
- Strengthen our traditional customer base and expand in to new demographics
- Increase the use of data and marketing research to develop products and expand markets
- Invest resources and encourage innovation for new product development
- Implement online marketing and e-commerce best practices
- Create a process/pipeline to bring products to market in less time with less money that meet set standards
Actions/Measures of Success
- Increase in market share and expansion of the demographic makeup of customer base
- Increased demand for products and increased positive impression of the Extension brand
- Broadened advocacy base and support for the college and Extension
- Introduction of more robust and consistent product lines from each SEU
- Full implementation of Atlas project
- Increased cost recovery and revenues
Objective 3
Improve the integration of new knowledge discovery, translation, dissemination, adoption, and evaluation
Strategies
- Enhance the opportunities for field-based and on-campus units to interact, communicate and collaborate
- Improve awareness and access to research and expertise
- Enhance opportunities for multifunctional grant teams and projects
- Expand private/public partnerships
Actions/Measures of Success
- More full integration of multifunctional teams
- More opportunities for multifunctional teams to exchange information and develop collaborative opportunities
- Increase in public/private agreements
Objective 4
- Advance a systems approach to address integrated, complex and emerging issues
Strategies
- Optimize the disciplinary make-up of teams and departments
- Create formal communication channels and expectations across teams and departments
- Assess the skills and attributes of faculty, Extension faculty, Associates and Educators relative to the continually evolving needs of the customers and the organization
Actions/Measures of Success
- Implementation of team staffing models that integrate department and Extension team needs
- Improved job descriptions focused on defining appropriate skills sets and attributes for Extension faculty, Associates and Educators
- Development and implementation of a new Associate and Educator job classification system
- More robust professional development and training opportunities available
