Penn State Berkey Creamery’s visual identity is the most visible aspect of our brand. This section outlines guidelines for using approved assets to achieve consistent brand reinforcement and awareness. External audiences immediately recognize the unique look, tone, and feel of the personality and attitude we are conveying.
Brand Marks
The Penn State Berkey Creamery's official mark is a Tier 2 University shield mark. This mark is to be used on all official communications, marketing collateral, and educational materials. Details and examples are provided on the following pages and feature both proper and improper usage.
Typography
Color Palette
Photography
