Teresa Bruffey Kaufman

Teresa Bruffey Kaufman

  • Copywriter, part-time

Education

  • Western Washington University; Bachelor of Arts in Marketing

Teresa is a part-time copywriter on the Creative Services team. Working with her fellow copywriter, editor, designers, art directors, and marketing strategists, she writes marketing content to support awareness and outreach for the college and extension programs. With 20 years of marketing experience, 13 of which were focused on copywriting, she has extensive experience managing brand voice and effective messaging to a wide diversity of customers and clients. While her responsibility is the written word, she engages in strategic dialogue with colleagues and research of new market trends, continually evolving her craft to meet the needs of the ever-changing marketing landscape.  

Prior to Penn State, Teresa worked in the outdoor recreation and adventure travel industries, writing all manner of content from names and descriptions of mountaineering jackets to itineraries for cruises in Alaska and Panama. Originally from Seattle, Washington, Teresa lives in Garden Valley, Idaho, with her husband and two rescue dogs. Outside of work, this newly certified Master Gardener and adventure enthusiast can be found tending to her market garden or kicking up dust hiking and biking on Idaho’s dusty mountain trails.