Penn State Ag Council April Delegate Meeting

Let's Talk Ag: Communicating Effectively About Science and Technology in Modern Agricultural Production

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When (Date/Time)

April 26, 2018, 8:30 AM - 3:00 PM


Mountain View Country Club, Boalsburg, PA

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Join us and special guest speaker, Vance Crowe (Director of Millennial Engagement, Monsanto) who will give a presentation followed by an industry response panel and Q & A.

Building a digital network for the future: How agriculture is emerging as a powerful digital network and how to join
Over the last three years there has been a dramatic increase in the number of agriculturists engaging on social media- both to connect with people in ag, and to communicate with people outside of agriculture. During this talk, Monsanto’s Vance Crowe will share where interesting people from the farming community are emerging on YouTube, podcasts, Twitter and more and then show how this has manifested as conversations in the worlds that are far away from agriculture. The audience will learn about new content worth checking out, see how the digital network is growing to out compete fear of modern ag, and be given ways to think about joining the network so that it fits your own personality and needs.

This meeting will address how you can more effectively communicate with new audiences around science and technology in modern agricultural production. This will help you reach a younger generation, spark interest in careers in agriculture, and help change the narrative around how food is produced. We strongly encourage you to bring any of your communication and marketing team members from your organization to this meeting. We look forward to sharing this internationally recognized speaker's insight with you and your member organizations.

As usual, we will also have a college update with remarks by the dean, and presentations on spotted lantern fly, 4-H Science of Agriculture Challenge, and Extension Program Team updates.

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