Author: Stone

The Pennsylvania Women’s Agricultural Network
presents
Growing Your Own Farm Market: Creating a Venue to Market Value-Added Products from Your Own Produce & Meat The Fisher Farmstead, 4775 Old Stage Coach Road, McClure, PA (Mifflin County)

July 18, 2012 10:00 a.m.—3:45 p.m.

Learn how one couple has utilized their local resources to make a marketing dream come true. Paula & Jake Fisher started raising pumpkins 11 years ago and this year will open a beautiful roadside farm market to sell their own produce & meats. The Fishers will describe the journey from the end of the lane customer pick-up to how they purchased, renovated and opened their farm stand along Rte 522 in Mifflin County. Fisher’s Farm Market has a store, office and restroom upstairs and a commercial kitchen with bakery downstairs. The Fishers dreamed of having a farm stand that offers locally grown produce and meat as well as locally produced value-added products.
In the morning, we will tour the Fisher’s farm and high tunnels; then we will travel to the farm stand where Paula and Jake, along with Grant Stufft, will provide us with a home-made lunch from their products. After lunch they will describe how they took this unfinished fruit stand and created the present year-round farm stand. The Fishers will discuss their plans, working with code officials and sourcing local products. Grant will discuss the process of establishing a certified kitchen and how they will be processing and marketing their own sausages on-site. They will also discuss other avenues of marketing such as farmers’ markets, working with local companies and selling sandwiches made from their own products. The Fishers have one mission: to get their product in front of as many customers as possible. Paula and Jake will share their marketing story of how they are doing that during this workshop.

AGENDA

REGISTRATION

10:00 a.m. Welcome & Introductions
10:15 a.m. Tour Fisher’s Farmstead, high-tunnels, fields with Jake & Paula Fisher
11:30 a.m. Travel to Fisher’s Farm Market
Noon Networking Lunch at Fisher’s Farm Market
1:00 p.m. How We Made the Dream Come True: The Process of Renovation to Selling - Jake & Paula Fisher
2:30 p.m. Value-Added Meat Production: From Codes to Marketing—Grant Stufft, DVM
3:30 p.m. Evaluation
3:45 p.m. Adjourn

Registration Fee: $15 (includes lunch & materials)
Online Registration: http://bit.ly/July18Registration
For additional details contact: Patty Neiner at prn103@psu.edu or 814-865-7031
All are welcome to participate in events sponsored by PA-WAgN.

DIRECTIONS

http://mapq.st/LXiPuH

Pennsylvania Women’s Agricultural Network is a partnership of Penn State Cooperative Extension & Outreach, Penn State College of Agricultural Sciences, PA Association for Sustainable Agriculture, PA Certified Organic, PA Department of Agriculture, PA Department of Environmental Protection, Natural Resources Conservation Service, and The Rodale Institute.
Penn State is committed to affirmative action, equal opportunity, and the diversity of its workforce.