Last Chance to Register! Improve How to Sell Specialty Crops: – A Farmers Guide to Retailing

Posted: April 9, 2015

Farmers farm to farm, but in the process they often become marketers and retailers, and yet don’t always have the experience and resources to be expert in those areas. Join PA-WAgN and Blair County Conservation district for this event on April 30th to learn how to be a better retailer your product.

Date & Time: April 30, 2015  10:00 AM - 4:00 PM

Location: Friends Farm

              142 Friends Farm Lane

              Williamsburg, PA 16693

Cost:    $20 and includes lunch and materials.

This full day workshop is designed to sharpen your retailing skills and position you to maximize sales at your on-farm market, off farm retail location or farmers market booth. There is an art and science to retailing and in this workshop we will explore ways to engage, inspire and delight customers and cultivate loyal supporters of your farm. Farmer-Mentor and Specialty Crop Grower, Chris Wise is the host for this event. We will engage in hands-on group tasks, inspiring presentations on best practices in retailing and learn practical approaches to increase the sales of specialty crops by becoming a better retailer. Get ready to roll your sleeves up to get Chris’s specialty crops ready for the season, and walk away with a simple, executable action plan for your 2015 retailing adventures.

To register for this event contact Beth Futrick at or (814) 696-0877 x5.

This event was organized in collaboration with the Pennsylvania Women’s Agricultural Network at Penn State with funds by USDA’s National Institute of Food and Agriculture Grant #2012-49400-19602 as well as Blair County Conservation District, PA Department of Agriculture Specialty Crop Grant and AgChoice Farm Credit.

Presenter: Jennifer Brodsky of Kitchen Table Consultants will bring her depth of retail experience, including her role as director of a 130 acre organic farm, market and pick-your-own operation. She will use the farm store at Friends Farm as the pallet on which to paint her creative ideas.