Posted: August 27, 2026
Farmers markets generate $500M in sales over six months
Farmers Market. Photo: Adobe Stock
Thirty-eight percent of customers patronizing Pennsylvania farmers markets in 2025 said they shop at these markets weekly, up from 34% in 2024, according to a recent Penn State Extension survey of farmers markets across the state. Aimed at gaining insight into shopper behaviors and preferences, the survey results can help vendors enhance operations, according to Brian Moyer, education program associate.
With more than 330 farmers markets generating an estimated $500 million in sales over a six-month period, understanding consumer trends is crucial in determining the impact on Pennsylvania’s economy.
Consumers were asked about their demographic information, shopping habits, and which items they purchased most. The average spend per visit was $31.24; nearly one-third of respondents reported spending $41 or more, indicating a strong segment of high-value customers.
Fresh produce remained the top purchase, with nearly 87% of respondents purchasing vegetables and fruit. Bread and baked goods also performed strongly.
—Sean Duke
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