Wendel Hullihen

Wendel Hullihen

  • Analytics and E-Commerce Manager
438 Ag Admin Building
University Park, PA 16802

Areas of Expertise

  • E-commerce Operations and Support
  • E-commerce Strategy
  • Marketing Insights and Reporting
  • Web Analytics

Wendel Hullihen is the Analytics and E-commerce Manager for the Penn State College of Agriculture, where he utilizes over 10 years of e-commerce experience to manage and support the college Magento e-commerce websites. In addition to e-commerce operations, he is responsible for collecting and analyzing performance data for website behavior, e-commerce, and marketing campaigns.

Throughout his career, Wendel has utilized his expertise to help small to large-sized retailers successfully grow and optimize their online business.

Wendel is well versed in e-commerce platforms (including Magento), Google Analytics, Google Data Studio, Google Tag Manager, Sales Force Marketing Cloud, ShipperHQ, and web technologies such as JavaScript, jQuery, CSS, and HTML.