Jessica Mackaro

Jessica Mackaro

  • Marketing Strategy Specialist
130A Ag Administration Building
University Park, PA 16802

Jessica Mackaro is a marketing strategy specialist at Penn State Extension, where she utilizes her 8 years of marketing experience in both B2B and B2C companies to partner with her clients to develop robust, data-driven products and marketing strategies for the Food Safety and Quality and Food, Families and Health Extension Units. Jessica works together with her strategic partners through the product development process (PDP) to drive growth in her assigned units, thus meeting the educational needs of residents of the Commonwealth of Pennsylvania and beyond.

Prior to joining Penn State, Jessica worked in global marketing for Crocs as an Integrated Marketing Specialist, where she focused on the strategy and execution of global, seasonal multi-channel marketing campaigns. Further, she provided comprehensive campaign reporting to further inform and drive growth across all key performance indicators.

Originally from Salem, Virginia, Jessica received a Bachelor’s of Science in Meteorology and a Bachelor’s of Art in Mathematics from Millersville University of Pennsylvania in 2006, and a Master’s of Science in Atmospheric Science from The University of Alabama in Huntsville in 2009. After 11 years in Colorado, Jessica relocated to State College with her husband, two daughters, and two cats.