Marketing Strategy

Training Sessions Offered

Program Development Process (PDP) 101

The program development process is a systematic approach designed to ensure an efficient application of time and financial inputs, and maximize the effectiveness of educational products in meeting customer needs.

Topics Covered:

  • What is the PDP?
  • PDP Phases I, II, III
  • Team Members Roles in the PDP
  • Extension Products
  • Product Strategy
  • Marketing Team  

Audience: Extension educators, faculty, and staff

Length: 30 minutes

Marketing Strategy and Support 101

Introduction to the marketing team resources, processes, and best practices to ensure success of programming and initiatives.

Topics Covered:

  • Review of team structure
  • Submitting a request 
  • Types of requests
  • Workflow
  • Approvals

Audience: Extension educators, faculty, and staff

Length: 30 minutes

    Schedule a custom session

    Would you like to schedule a training session for your team? Contact Megan Homan to customize a session or time that works for you.