Campaign Strategy

The Campaign Strategy Team focuses on inbound methodology to develop and implement multi-channel marketing strategies for customer and stakeholder engagement.

Our team is dedicated to increasing awareness and engagement by identifying the appropriate strategy and tools based on your goals and audiences. The team primarily works with the Marketing Strategy team to assist with the development of strategies and manage the implementation of campaigns.  At the same time, the team manages smaller projects and provides consultation for individuals.

Areas of Expertise

We provide strategy, best practices, training, and support in the following:
  • Email campaigns
  • Direct mail campaigns
  • Product marketing
  • Events Marketing
  • Social media
  • Pay-per-click
  • Marketing automation
  • Advertisements and promotions

Technology We Support

Our team directly supports the following technology platforms:

  • Salesforce Marketing Cloud
  • Social Media (YouTube, Facebook, Twitter, Instagram, Google+, LinkedIn)
  • Mailchimp
  • Hootsuite