Video can be a great way to educate people. Research shows that more people are watching videos to learn about various topics. How do you make your video engaging so that people will want to watch it from beginning to end?

Scope

Make your video short and focused.

  • Too much information at one time can be overwhelming and cause the audience to lose interest.
  • If you have a lot of information to communicate, break your video into 2 or 3 videos.

Time

Aim to make a 2 to 6 minute video.

  • Research shows that viewership tends to drop after about 3 minutes.

Compelling Introduction

Engage your audience with a quick, catchy opening that answers some of these questions:

  • Who is going to be interested in your message?
  • Why should your audience care about your message?
  • How will your message impact your audiences' lives or livelihood?

Consider:

  • starting with a problem to be solved
    Are weeds overtaking your forage crops?
  • leading with curiosity
    Have you ever wondered how …?
  • beginning with a brief story that exemplifies the message
    I was once called to a farm and saw…

Images

Images can enhance your narration and reinforce your topic.

  • For the best quality, images should have a resolution of at least 1280 x 720 pixels.
  • Several of the slides in the PowerPoint template provide an easy way to add images.

Pacing

The viewer is always looking for the next action, whether that is a simple animation or the next slide in your presentation.

  • Make your slides short and to the point.
  • A good rule of thumb is to keep a slide on the screen for no more than 10 seconds.
  • Use no more than one topic per slide. If your topic is long, you can spread it over many slides.

Less Text

Use short bullet points with key words from your narration. Do NOT use full sentences in your PowerPoint.

  • Your audience cannot read a text-heavy slide, listen to your narrations, and process your message at the same time.

Sync Text with Audio

Animate your text on the screen as you narrate.

  • This keeps your audience focused on what you are saying.

Callouts

Use the callouts animation tool in Camtasia to focus the viewer's attention on a specific part of your slide.

  • You can highlight, circle, or draw an arrow to focus the viewer's attention.

Callouts - drawn arrow Callouts - drawn circle