This overview provides information on the types of videos produced, where and how they are used by Extension, along with details on production, support, usage, and hosting.

With Extension's shift to more online content due to COVID, Extension teams' and educators' need and demand for online video has grown. This overview provides information on the types of videos produced, where and how they are used by Extension, along with details on production, support, usage, and hosting.

Learn Now Videos

Learn Now videos have been and will remain a critical type of video for Extension.

  • Definition: Learn Now videos are carefully planned and produced, premium quality videos devoted to a specific learning objective and intended to be evergreen content.
  • Topic planning: Learn Now videos should be planned through the PDP process and in consultation with the marketing strategist and ADP.
  • Production: The Digital Education team is involved in consultation around the planning for Learn Now videos, and typically provides direct production support to help ensure quality. Some teams may have the ability to produce Learn Now videos and may do so after consultation. Completed videos will be reviewed and are expected to adhere to guidelines for quality, branding, and credits.
  • Branding: Learn Now videos feature Extension Learn Now style and visual branding.
  • Crediting sources: All Extension videos must list credits for images, graphics, quotes, information, and/or data obtained from other sources.
  • Review: Learn Now videos represent the best of the Penn State Extension brand and will be reviewed before publication.
  • Publishing Platform: Extension website
  • Hosting: Learn Now videos are stored in YouTube, where they are publicly searchable. Hosting is managed by the Digital Education team.
  • Captioning: All Learn Now videos published need to be closed-captioned for accessibility purposes, and the Digital Education Team will handle closed captioning.
  • Examples: Learn Now Video Examples

Short Form Video

  • Definition: Short form videos are timely and can be used to enhance other defined Extension products. For example, short video clips featuring pertinent, critical information can be used to enhance articles, news items, or webinars. Short form videos can also be shared on social media.
  • Topic planning: To enhance Extension products such as articles and webinars, educators can plan for and capture short form video as needed. Consultation and review by the team and ADP is recommended. Educators should consult with their marketing strategist regarding videos for social media.
  • Production: Educators produce short form videos on their own, following guidance and standards outlined in the "Extension Short Form Video Guidelines." The goal is for Extension educators to be self-sufficient and able to execute short videos with a quick turn-around. Short form videos do need to be as fully developed as Learn Now videos and a more casual, less formal approach is appropriate.
  • Branding:
    • Educator wears clothing (shirt, vest, hat, etc.) that clearly displays the Penn State Extension logo.
    • At the beginning of your video, educator introduces themself: "Hello, I'm [name], from Penn State Extension."
  • Crediting sources: All Extension videos must list credits for images, graphics, quotes, information, or data obtained from other sources.
  • Review: As with any publication, it is useful to get feedback and peer review. Please have your team members or marketing strategist review as needed, especially for social media.
  • Publishing Platform: The publishing platform may vary: social media platforms; within Extension webinars; or embedded in an Extension article on the Extension website. These videos are not stand-alone videos on the website.
  • Hosting: Educators self-manage and store videos in Extension Team Kaltura channels.
  • Captioning: Educators must produce and correct captioning on their own via Kaltura.

Marketing Videos

Videos for marketing, as opposed to educational purposes, are planned through team marketing strategists.

Online Course Videos

Online course videos are produced by the Digital Education Team in collaboration with educators who are directly working on developing courses. Online course videos are not hosted publicly; rather, they are accessible only within online courses to registered users. Some online course videos may also be repurposed as stand-alone Learn Now videos when appropriate.