Webinars are useful educational delivery for specific situations and customers. A webinar might be engaged to allow access to customers unable to attend a live event, or to eliminate the travel and high costs of conducting a face-to-face workshop or course.

Customers are required to register for the event, and in some cases the registration may require a fee. Webinars are initially aired live, hosted by one or more instructors, and give the attendee a way to learn from and interact with the instructor from the comfort of their own computer. During the live airing, attendees can ask questions in real-time. Webinar preparation and presentations closely resemble that of giving a live lecture, but presenters must consider the online audience. Since live webinars do allow for Q&A, it is beneficial to have someone act as moderator who can screen, record, and pass questions accordingly.

Webinars are a valuable delivery method to

  • Allow access for customers unable to attend a live event.
  • Eliminate travel and high-cost of face to face conducting a workshop or course.

What to do after a live webinar

  • Decide if the archived webinar has value to customers that did not attend.
  • Decide if the content is easily accessed in the current format, or needs to be transformed in to another product (LearnNow video, Online Course).
  • The experience is valuable enough to be part of broader marketing campaign or strategy.
  • Make decision if archived webinar should be actively promoted and marketed as a product.

What should you do with archived webinars?

While archived webinars may contain valuable content, they are often difficult for customers to consume in a recorded format. This format makes it difficult to navigate to specific content. In the case of archived webinars:

  • Review the webinar content as part of the content evaluation process.
  • Keep only most recent 6 months of recordings active.
  • Isolate and transition key content to other products.
  • Archive or expire webinars that contain outdated content, or that are too difficult for the customer to engage.

Best practices for webinars

  • Content should be formatted to accommodate the online audience.
  • Keep presentations to an hour or less.
  • Use a moderator to handle questions, comments and engage online audience.
  • Turn valuable content into easily accessible formats, such as LearnNow video, Online Course, or web article.


Water Resource Webinars

Technology Tuesdays

Natural Gas Recorded Webinars