Database and Information Management

Customer Relationship Management team manages customer, stakeholder, and organization interactions through the implementation and integration of supporting platforms and processes.

Our team translates complex business requirements to ensure and maintain a cohesive solutions for managing data and information.  We manage and maintain customer and business databases to ensure compliance with federal regulations and Penn State policy regarding subscription management, customer tracking requirements, and security, which ensuring they connect with organization and marketing strategy.  The team also performs necessary data analyses so internal teams are better connected to each other, and their customers and stakeholders.  This results in a more productive, efficient, and connected organization.

Areas of Expertise

We provide strategy, best practices, training, and support in the following:

  • Business analysis and strategy
  • Data analysis and insights
  • User support
  • Database security
  • Mail list management
  • Customer and account record management

Technology We Support

Our team directly supports the following technology platforms:

  • Salesforce CRM
  • 4HOnline

On a daily basis the team also integrates closely with other teams to support the following systems:

  • Cvent
  • edX
  • Magento
  • Plone
  • Salesforce Marketing Cloud