Although the packaging graphic is the primary identifier on all Berkey Creamery packaging, the Berkey Creamery shield mark should also appear. When space issues prohibit the proper use of the shield mark, the Berkey Creamery should be referenced in text.
Creamery packaging graphic at top as primary identifier.
Proper identification of Berkey Creamery in text. Shield has been replaced by text due to size standards and proximity to other graphic elements.
Incorrect
Left - The Creamery shield is too close to the packaging graphic.
Right - The Creamery shield is too small and too close to other graphic elements.
Packaging Graphic and Shield Mark
In product design, the packaging graphic is the primary identifier for all Creamery products. The Berkery Creamery shield mark must appear on all packaging as the supporting brand mark.
A primary example of the preferred use of the shield mark and the packaging graphic can be seen in the half-gallon packaging.
The graphic is the primary identifier on the front and the back. The shield mark is on the side panel.
Another example of preferred placement of the shield mark and the packaging graphic can also be seen in the milk pint packaging.
The packaging graphic is the primary identifier on the front. The shield mark is smaller and placed near the ingredients or Nutrition Facts label
