Color
The Creamery packaging graphic may only be used in its positive form using sanctioned colors from the Creamery's official color palette: Beaver Blue, Nittany Navy, or black when black and white is the only option.
The Creamery graphic standard color configuration is Beaver Blue (PMS 287) on white.
Incorrect
Left - Do not change the color of the graphic.
Middle - Do not change the white background to transparent or fill it with an image.
Right - Do not add texture or color to the white background.
Inverse
No part of the Creamery packaging graphic may be altered or inverted.
However, there are situations when the graphic will appear on a dark background. In these instances, a version with a white sculpted outline may be substituted.
The standard for the inverted graphic configuration remains Beaver Blue on white. The addition of a sculpted outline is required. (sculptured edge)
Incorrect
Left - Do not invert any part of the graphic.
Middle - Do not remove the sculpted edge.
Right - Do not place the graphic over a circle.
Variant
Certain product lines may call for a design variant that highlights the unique nature of the product. No part of the Creamery packaging graphic may be altered in any way. The Ag Sciences Marketing unit may address any request for unique labeling by utilizing typography, color, and ancillary graphics to achieve the desired effect.
Left - Original cheese label using standard Beaver Blue and Nimbus Sans.
Right - Select Reserve label utilizing Nittany Navy and a single color variant to bring the packaging in line with industry standards for reserve cheeses. Note that, other than color, the Creamery graphic remains unaltered.
