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Mark Gagnon wins Best Teaching Case Award

Posted: March 25, 2011

A faculty member in the College of Agricultural Sciences was awarded the Best Teaching Case Award from the International Small Business Journal at the recent U.S. Association for Small Business and Entrepreneurship conference.

"Saving a Green Venture: Envirowood," was the title of the case submitted by Gagnon, a visiting assistant professor of sustainable entrepreneurship in the School of Forest Resources.

The case involved students developing a plan to save a green venture in seven days. Students were asked to identify the major problems facing the venture, to prioritize these problems and to develop solutions.

Key concepts covered were cash management, value-proposition redefinition and the impact of a recession on a start-up.

Receiving this award "is quite an achievement since the case first underwent a rigorous review process" before being chosen for presentation at the conference, said K. Mark Weaver, president of the U.S. Association for Small Business and Entrepreneurship. "Receiving an award at the conference is a reflection of scholarly excellence."

The mission of the association is to advance knowledge and foster business development through entrepreneurship education and research.