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How to Pitch: Know Your Customer

Posted: March 18, 2016

#‎AgSpringboard16‬ How-to-Pitch: Know Your Customer reminds teams to be sure to define the customer for their product or service.
Torin Miller, ag sciences student and managing partner of Ruffed Outdoors, explains the company figured out its customers.

Torin Miller, ag sciences student and managing partner of Ruffed Outdoors, explains the company figured out its customers.

Before Ruffed Outdoors could design its signature cammo clothing, the team had to know who it was designing for, explains Torin Miller, College of Ag Sciences student and Managing Partner of Ruffed Outdoors in the latest #‎AgSpringboard16‬ How-to-Pitch video: Know Your Customer.

#AgSpringboard16 How to Pitch: Know Your Customer from Lisa Duchene on Vimeo.

Determine your target customer and go talk to those people. What do they think about your product or service?

We all need to pitch our ideas — and we can all pitch better. Here is the third in our series of pitch coaching videos, for #AgSpringboard16 teams, and everyone.

Nineteen #AgSpringboard16 teams are working on their pitching videos for the March 28 deadline, the first round of the Ag Springboard student business pitch contest. Round one judges will select the finalist teams for the final round of live pitching on April 14. Winners will be announced that evening.