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Colorful Chips Headed for Market

Posted: September 20, 2016

Roy Biv Potato Chips — winners of the 2016 Ag Springboard business pitch contest — plans to start selling its blue and white potato chips in mid-October.
Ben Nason shows purple potatoes during harvest.

Ben Nason shows purple potatoes during harvest.

Naturally colorful and tasty, blue and white potato chips will soon be for sale online.

Roy Biv Potato Chips — winners of the 2016 Ag Springboard business pitch contest — plans to start selling blue and white potato chips Oct. 13.

College of Agricultural Sciences students Deanna Spaniel, a senior agriculture business major, and Ben Nason, a senior horticulture major, started the company after learning that potatoes of every color but green can be grown and safely eaten. They studied with Dr. William Lamont, Jr., a professor of vegetable crops.

Spaniel and Nason started making naturally colorful chips with Purple Majesty potatoes and marketing them to Penn Staters at special events. They plan to produce and market various color combinations to fans of other schools and professional sports teams as a tasty way for people to enjoy their school colors.

Since winning the Ag Springboard business pitch contest in April and $7,500, Spaniel and Nason have taken legal steps to establish their company. They plan to re-launch in October under ROY BIV, a new, trademarked name that stands for virtually every color of the rainbow: red, orange, yellow, blue, indigo, violet.

Spaniel and Nason initially plan to sell chips via e-commerce on their company website — roybivpotatochips.com — and via their Facebook page.

ROY BIV has supplied bags of Blue & White Chips for special orders, like 800 bags for attendees of TedxPSU in late February. They have also been offering sample chips at wedding and bridal expo shows, marketing blue and white chips as a fun party favor for Penn Staters.