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Ruffed Outdoors Tops Money-raising Goal

Posted: January 2, 2014

Ruffed Outdoors, a start-up venture that designs camouflage clothing mimicking the plumage of the ruffed grouse, raised $18,407, beating its $15,000 goal, with a Kickstarter campaign. The student start-up is heading to Nashville to show its products at the Archery Trade Association show Jan. 6-8.
Ruffed Outdoors takes its camouflage out of the woods and to market at the Archery Trade Association show Jan. 6-8.

Ruffed Outdoors takes its camouflage out of the woods and to market at the Archery Trade Association show Jan. 6-8.

Ruffed Outdoors, a start-up venture that designs camouflage clothing that mimicking the plumage of the ruffed grouse, raised $18,407, beating its $15,000 goal, with a Kickstarter campaign. 
 
The student start-up is heading to Nashville to show its products at the Archery Trade Association show Jan. 6-8. 
 
“We couldn’t be more excited!” said Torin Miller. “The support was really incredible. It was a huge relief when we reached our goal a week ahead of schedule. Then we were able to focus on a stretch goal to gain some extra wiggle room.” 
 
The company was launched less than a year ago by four friends and now business partners who grew up together in Bellefonte, Pa.: Torin Miller, a wildlife and fisheries science student at Penn State’s College of Agricultural Sciences, Brad Grief, a junior at Lock Haven University, Nate Alterio a Penn State sophomore with an undeclared major and Jonas Holderman, a graduate of the forestry program at Penn College in Williamsport. 
 
Their goal is to license the designs to outdoor apparel makers and produce their own specialized apparel and accessories with the grouse cammo designs for a target market of young men — and possibly young women as Ruffed Outdoors has experimented with incorporating pink into the designs. 
 
“The Ruffed Outdoors student team has a accomplished a significant milestone for moving their business idea into a commercial reality,” said Mark Gagnon, Coordinator of the Entrepreneurship and Innovation Program, at Penn State’s College of Agricultural Sciences. Gagnon is coaching the team through the start-up process. 
 
“I’m excited to witness the team’s learning and their dedication to bringing a great product line to market.” The partners have marketed their designs via a Facebook site, and Kickstarter. They were also featured on the front page of the Lock Haven Express, a local newspaper. The partners personally know about two-thirds of the supporters who pledged money, and reached the remainder via word of mouth and social media. 
 
In early December, the company reached its goal of raising $15,000 with a crowd-sourcing campaign on Kickstarter, a week before its 30-day campaign ended. It set a “stretch” goal of $16,500 and ultimately surpassed both goals by raising a total of $18,407 from 230 backers before the holiday season. 
 
The successful campaign is financing production of jackets, pants and hats for Ruffed Outdoors to exhibit at the Archery Trade Association show Jan. 6-8 in Nashville. The show is the largest in the archery and bowhunting industry, according to the ATA. The show is open to the trade only.
 
“This could be our big break,” said Miller. “We’ll be able to interact with some huge buyers in the industry.”