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How to Pitch 3 ~ Know Your Customer

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Who is going to buy the new product you're pitching? Ruffed Outdoors decided to target hard-core hunters always looking for better gear — just like them.

Get to know the target customer for your product or service, and be sure to clearly describe that customer, the third of five key components in a successful pitch.

Torin Miller, of the Ruffed Outdoors camouflage company, explains how he and his co-founders had to decide early on that they would target hard-core hunters.

 

The Ag Springboard student business pitch contest teaches Penn State students how to pitch ideas — a useful skill for any future. The best pitch for a new business or non-profit in the agricultural sciences wins $7,500.