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How to Pitch 2 ~ The Big Idea

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Time for a big picture view. Think about how your pitch is a solution to a problem — the second of five steps and videos in our How-to-Pitch video series.

Dr. Nina Jenkins is using fungal spores to get rid of bedbugs.

Torin Miller and Ruffed Outdoors looked to the natural plumage of the ruffed grouse to design better camouflage for hunters.

What problem are you trying to solve with the concept you are pitching?

Dr. Mark Gagnon explains why it's important to think through and explain how your pitch solves a problem.

The Ag Springboard student business pitch contest teaches Penn State students how to pitch ideas — a useful skill for any future. The best pitch for a new business or non-profit in the agricultural sciences wins $7,500. Second place wins $2,500.