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Social Media Analytics

There are a wide variety of tools available to track specific attributes of social media efforts.

Below you will find a list of the top tools to allow you to report and measure your activities. Success in social media is specific to your audience and strategy. Learning what works for you and your audience requires a clear strategy and method of measuring the engagement.

URL Shorteners

URL shorteners  have an advantage over long URLs in that you can get statistics on how many people clicked a specific link. When someone clicks your generated short URL it will automatically redirect to the destination Web site.

  • Bitly: shortener that provides statistics on click and social networks. 

Twitter Analysis

  • TwitterCounter: allows you to graph and compare followers, following and tweet trends.
  • TweetStats: TweetStats is a popular twitter analysis tool that display statistics of your twitter account in graphical forms, making it easier to evaluate your efforts on Twitter.
  • TwitterHolic: Provides lists of top tweeters based on rankings and geographic locations.
  • TweetReach: The idea is to calculate how many people have seen something you've shared on Twitter. For example, if you've recently tweeted a unique URL or a used a specific #hashtag, you can determine how many people could have seen it.

Facebook Analysis

Since Facebook is a closed system that requires you to log in, there are not many analysis tools. Facebook does provide a good tool called Page Insights to help to track your likes and analytics. Insights allows you to find trends on the number of likes over time and the amount of engagement and reach. Interactions and friend numbers are important to monitor when testing out new marketing campaigns or communications. If you get a positive or negative spike in friends after a specific communication, you will be able to determine the success.