Communications and Marketing How-To's
University guidelines for visual identity and use of the Penn State marks.
Print and web versions of the Penn State mark are available in Box.
Print and web versions of the college mark are available in Box.
Print and web versions of the Extension mark are available in Box.
All Penn State social media accounts must use these marks as their profile pictures.
Included are the required Funding, Availability, Accommodation, Disclaimer, Affirmative Action, Copyright, and 4-H statements.
All business cards, letterhead, and envelopes should be ordered through Penn State’s Multimedia and Print Center.
Find instructions, examples, and the PowerPoint template for the 4:3 display format that applies to in-person presentations.
Find instructions, examples, and the PowerPoint template for the 16:9 display format that applies to Learn Now video production.
Publicly accessible web pages presenting college information must be hosted within the college's content management system.
By following web and accessibility best practices, you can make your content discovered and usable by a wide audience.
This document will help you get started using the college's Google Analytics reporting features. Comprehensive reports for all college or site traffic can be generated, as well as reports for specific Web sites.
Our marketing is changing. The old way of mass marketing to large or private audiences is going away, and there's a good reason for it!
We've heard a lot of questions surrounding the new marketing approach. Here's a summary of the most frequently asked questions.
Salesforce, ListServ, and Cvent: Find out which platform to use for Extension marketing and communications.
Email and Newsletters
Guidelines for sending promotional emails and complying with the CAN-SPAM Act.
This form should be used by Penn State Extension to obtain opt-in consent for marketing communications during face-to-face meetings such as events, or office walk-ins.
Instructions and guidelines regarding the use of Penn State's LISTSERV email management tool.
Process to Ensure a Successful Experience While Managing Your Events Online
This video discusses a simple approach to reliably produce images for use in PowerPoint presentations, videos, and other media products.
Using high-quality images is important when creating online educational content. So is making sure you are using images with appropriate licenses and are meeting the University’s requirements on handling copyright issues. This guide includes information about image permissions, creative commons licensing, and required attributions.
As faculty members, educators, or staff members, your unique expertise is highly sought by customers of Penn State Extension from industry to homeowners. Developing foundational skills in photography will help you consistently produce images to support the ideas and processes you wish to communicate.
A screenshot of registration fields in Cvent.
A screenshot of address information in Cvent.
Web articles are in-depth, technical pieces that provide information to expand knowledge, solve a problem, or introduce new methodology.
A publication could be as simple as a pamphlet, or as complex as a several hundred page manual. Publications could be hard copy or digital products.
The Penn State Extension site allows for the robust delivery of news and other time sensitive information. News items are relevant and timely information that is not considered "evergreen."
Courses and workshops may include face-to-face meetings, or field-based experiences with instruction and hands-on activities.
Learn Now videos allow you to transform your PowerPoint presentations and other visual and audio content into short, narrated videos to help your customers learn in an easy, appealing way.
Online training courses can be built by bundling existing content from other product lines into a focused learning experience, or developed with entirely new content generated by faculty and educators. Training will be delivered through a learning management system designed for ease of use by customers and provide the necessary tools to create a robust educational experience.
The Atlas team supports development of task specific, how-to videos where full motion is necessary to communicate an idea or process to customers.
Webinars are useful educational delivery technology for specific situations and customers. A webinar might be engaged to allow access to customers unable to attend a live event, or to eliminate the travel and high costs of conducting a face-to-face workshop or course.
Tools and Apps are any utility that works to provide data-driven answers. The delivery method depends on the specific tool (i.e. app or smart spreadsheet).